The competition in the e-Commerce industry, thanks to (mainly) Amazon, has upped the game for retailers.
Therefore product research tools have become an important instrument to compete with other businesses online and especially on Amazon.com.
So, in this article we’ll compare 2 of the best Amazon research tools – Jungle Scout vs Viral Launch and show you which is the best.
When comparing Viral Launch vs Jungle Scout, it’s important to note that these tools are like Swiss army knifes – they have it all.
For some people, these tools have more features than any one would need.
So, how do you know which tool is better?
And which can help you to start your Amazon FBA business empire?
& for obvious reasons, you don’t need 2 tools 😀
Hence, this guide will help you to make an informed decision before you start selling product’s on Amazon and you will learn the following:
- Which tool has the best features for starting an Amazon FBA business,
- If you are in a hurry – here’s a comparison table that compares the features of each of these tools,
- How these tools can assist to find truly profitable products and outsource suppliers,
- Which are the best features of both Jungle Scout and Viral Launch,
- And lastly how Jungle Scout vs Viral Launch compares to other tools
So, let’s dig in.
Jungle Scout vs Viral Launch Review
Although both Jungle Scout and Viral Launch applications are similar, they have certain differences which I will cover in this comparison.
I will try to explain in great detail what Jungle Scout has to offer and then what Viral Launch excels at & offers.
By reading this – all your questions should be answered.
Jungle Scout Benefits
Jungle Scout is made explicitly for Amazon sellers and is climbing to become one of the best product research software tools in the market.
Over 200,000 sellers trust this software.
That alone – tells you something!
JS guides sellers through their journey with a beautifully designed set of tools.
As a result, people who choose Jungle Scout over Viral Launch gets info and tools to start, manage, and scale their Amazon business:
- Jungle Scout Academy – gives users a ton of videos about starting Amazon FBA store
- Chrome Extension, Opportunity Finder, and Product Finder tool – these tools help to find profitable products to sell on Amazon
- Supplier Database and Supplier Tracker – gives you access to all the verified Amazon suppliers for you to find a way to source and ship products directly to customers
- Listing builder and Keyword Scout – are the tools you might need to help you build the perfect listing and rank higher than competition
- Email campaigns and Promotions tool – these are the tools that will promote your products and help you get the first sales
- Alerts, Inentory Manager and Sales Analytics –with these tools you will be able to start, manage, and scale your Amazon business
It’s all in one starter pack for every Amazon seller.
And the best part is – we struck a deal with JS!
So, YOU can use it with 50% discount.
If you use my Jungle Scout Sign-up URL – you can save up 35 bucks 😉
Features of Jungle Scout
Jungle Scout is famous for saving time and providing users with reliable data that assist in decision making process.
As a result, Jungle Scout has developed pretty much every features that might be necessary for any Amazon seller:
- FBA fees estimator
- Competitor and product tracker
- Export data tool
- Niche hunter tool
- Product opportunity scores
- Google Trends Checker
- Keyword Scout tool
- Rating and Review Tracker
- Sales estimates
- Search Filters
Besides these, a few new features have been recently launched with a bang to sweep the users off their feet.
- Delete products from the irrelevant search results
- Click on the price column to view the historical price trends
- Click on the rank column to see the historical rank trends
- View Google Trends reports from Jungle Scout data
Jungle Scout Pros & Cons – What I Like & Dislike The Most
Pros
- It is a simple tool which is helpful for product research
- Solid insights on sales data
- A great help in finding new opportunities and ideas
- Easy to track products
- A useful tool to identify profitable products
- It helps to determine which competitor products have high and which low-profit margins
- The Chrome Extension gives accurate and precise results when doing product & competitor research
- There are many videos to guide users through the process of starting an Amazon FBA store
Cons
- Some users say that Jungle Scout customer support can be slow to reply
- And that it’s hard to find help in other languages than English
Also, for a more detailed Jungle Scout review, follow the URL.
In case you want to see how Jungle Scout vs Viral Launch compares and what Viral Launch offers – let’s examine the 2nd contender.
So, next up Viral Launch.
When comparing Jungle Scout vs Viral Launch it is fair to examine both sides of the coin because finding the best Amazon product research tool is essential for succeeding @Amazon.
Let’s see what Viral Launch has to offer.
Viral Launch Review
Another reliable product research tool is Viral Launch. With this tool, you can find lucrative products that you can sell on Amazon.
And by using our Viral Launch Coupon Code, you can save 15%, here’s the code:
- ==> MARKETMEGOOD
According to a recent stat by Globe Newswire, Viral Launch has become the third-largest digital advertising platform in the US. There was a whopping 117 percent leap in Amazon ad revenue in 2020, crossing $10 billion
You can use this software to view many different data points, such as:
- Historical trends,
- Monthly revenue,
- Monthly sales,
- And the history of sales up to 12 months in the past.
This marketing intelligence tool, like any other research tool on Amazon, specializes in data.
Furthermore, Viral Launch doesn’t excel only in data, it offers many stellar features:
- Sales estimator
- Product analysis tool
- Listings optimizer
- Product launch tool
And offers packages depending on sellers’ journey that includes different services, add-ons, and coupon codes.
Now let’s dive into Viral Launch features.
Features of Viral Launch
To better understand what Viral Launch offers, we have to examine their top-8 best features.
Viral Launch Keyword Research Tool
With this feature, not only can you find the most relevant keywords for your products, but it will manage the analytics and track the data of the keywords as well.
If you decide to dig deeper and find out why specific keywords are trending, you will be able to adjust your product description to stand out now and for the long run.
Product Discovery Tool
The basic idea of this feature is to find specific products on Amazon. Not only does it help you to find untapped markets for product opportunities, but you will also get real-time data on the catalogs available on Amazon.
With this tool, you can keep track of the products’ performance such as data from the past, or get accurate sales estimates of products that are similar to yours and how well they might sell in the future.
Viral Launch Market Intelligence Tool
This feature comes as a Chrome Extension and it is considered as the eye-catcher among Viral Launch tools.
It makes a solid estimation of sales. This data allows you to make sales estimates by analyzing your competitor products.
This tool provides a ton of information about different products whether you analyze products on Amazon or any other retail platform.
Product idea scoring and ranking
This feature will determine if the product you are selling is worth the effort and whether it will sell or not.
The ratings on products are done on a scale of one to five based on the appeal and relevance of the search.
Viral Launch Review Tool
With this feature, you can estimate the number of reviews you will get based on what you are planning to sell on Amazon.
On top of that, you can automate review requests from your customers.
Keep track of BSR trends
It is vital to know the metric of Amazon Best Seller Rank.
Through this, you can keep track of the trending products, and decide if there are any products that you need to start selling ASAP.
This metric will help you to observe what’s trending among your potential customers.
The Viral Launch free trial
Now, who doesn’t love free stuff?
Viral Launch offers a 14-day free trial.
To make things better, you don’t need to enter your credit card information. Your email address is enough.
That means, you can avail yourself of the essential features without the burden of auto-renewals after the free trial is over.
Viral Launch Kinetic PPC
This is a new feature that incorporates analysis, strategy, automation, and research in one feature.
Viral Launch Pros & Cons – What I Like & Dislike The Most
So, let’s summarize all the findings in this Viral Launch Pros and Cons list:
Pros
- The features of Viral Launch are great for launching and scaling an Amazon store.
- It has extensive analytical information on products and sellers.
- An accurate software that is user-friendly.
- There are many different video tutorials and checklists that are helpful and easy to follow.
- There are informative webinars available.
- No forced sales tactics, allowing you to pick out the features you prefer.
Cons
- Auto-renewals can be annoying as you are being charged on your credit card even when you are not using the services, and there are no notifications.
- There are no refunds or partial refunds for the charges made on unused services.
- Market Intelligence fails to give results sometimes.
Overview of VL & JS Top Features
That’s a lot of information, right?
So, to save your time & energy here’s the comparison of the top features that each of these tools offer:
 |  | |
Keyword Research Tool |  | |
Product Finder | | |
Product Tracker | | |
Browser Extension | | |
Opportunity Finder | | |
Amazon Supplier Database |  | |
Supplier Tracker | | |
Amazon Listing Builder | | |
Listing Keyword Optimizer | | |
ASIN’s Listing Analyzer | | |
Amazon Listing Promotion Campaigns (PPC) | | |
PPC Srategy Development | | |
Inventory Manager | | |
Sales Analytics | | |
Academy on how to sell on Amazon | | |
Overall Rating | ||
There you have it!
Next up, I will show you how to use each of these tools.
So, if you are ready to proceed to build your Amazon empire – here’s how each of these tools looks like in action.
This should help you to decide in favor of one or another of these tools.
Viral Launch vs Jungle Scout: How to use these tools
- Product Discovery – the tool to find profitable products to sell on Amazon.
- And Keyword Research tools – feature to find keywords that will help your rank higher than competition.
Jungle Scout Product Discovery Tool
I like Jungle Scout for one simple reason – it offers everything from product research to managing and scaling your Amazon FBA store.
That would be also the main reason to pick Jungle Scout over Viral Launch.
How to find products using Jungle Scout
In case you want to check how Jungle Scout performs in action, here it goes.
I start my product search at the ‘Product Database’ section. This is the primary access point to the extensive database of Amazon’s products.
Fundamentally, Jungle Scout assesses thousands of listings in seconds and subsequently generates relevant product results. The advanced filter gives a more specific set of results based on certain parameters.
The options for filtering are similar to Viral Launch. At Jungle Scout, you can shift markets between countries, a convenience if you are going international.
For a more personalized result, you can filter further by mentioning the type of sellers and the product tier.
To find different products, you can run a straightforward search. You will land on a page with a list of the top sellers with details about their products, pricing, rankings ratings, and reviews.
You can filter further by specifying the country and ranges of the products.
Even when you don’t mention those parameters, the results will still show average prices for the top product in different niches, the status of the competition, and opportunity scores.
So, just by examining “product database” section, you can see how powerful it is and how you can find & filter through products in a couple of seconds.
Therefore, if you are ready to give it shot, you have two options till the end of this month:
- Get 50% off for “Jungle Scout Suit” plan and save $35. Instead of $69, you will pay $34:
- Or save up to 30% on all Jungle Scout Plans. If you are planning to use Jungle Scout for long-term – savings can be as big as $189.
Viral Launch Product Discovery Review
As an Amazon seller, I value tools that give accurate product data & Viral Launch is one of those tools
Viral Launch has caught my attention with its extensive product database. It is always in sync with Amazon’s data which is great to discover potential products on the market.
The primary tool of Viral Launch is the Product Discovery used to find the ideal product to sell.
The credibility of this app depends on a system of well-networked algorithms and historical sales data mashed together with the real-time item data.
The Product Discovery tool allows you to customize your search. Firstly, the filter helps you to find the perfect product based on sales patterns, review count, monthly sales, monthly revenues, and size.
Advanced filters are so detailed that includes pretty much everything you can imagine like:
- Total net profit,
- The number of sellers,
- Sales change,
- Average profit margin,
- Sales to reviews,
- Shipping size,
- Review rate, and a lot more.
Options like ‘market trends’ and ‘average price trend graph’ are the icing to the cake:
- While the market trends check the status of a specific niche,
- The average price trend graph gives a visual of the changes in prices within a particular period.
The “estimated sales trend’ options are an essential tool in Viral Launch. This advanced tool is useful to predict the sales pattern and make necessary moves.
Once you start digging through the products, you will find that also Viral Launch makes it easy to find profitable products:
So, this is what you need, give it a go.
On top of that, with MARKETMEGOOD Viral Launch Promo Code, you can save 15%.
Best Product Discovery Tool – Viral Launch or Jungle Scout?
Both Jungle Scout and Viral Launch have dynamic product research tools that work under one purpose – to make a thorough analysis of all the products and display the most relevant Products:
- Jungle Scout uses Niche Hunter for market analysis – for any seller trying to find new products, Niche Hunter won’t leave you disappointed – from product database to detailed filters, it has it all.
- Viral Launch uses Market Intelligence – this tool makes an in-depth search on niche opportunities as compared to Niche Hunter but only by a margin.
Jungle Scout Keyword Research Tool
To access the Keyword Scout, the Jungle Scout’s keyword research tool – all you need to do is navigate to the Keyword Scout section.
The simple operation of running a keyword search is done by typing your keyword and selecting various categories, that you want to explore.
With Jungle Scout’s keyword scout, you can do pretty much anything:
- Find broad match search volume – for example if you search for “Black Cat Food”, that will also be counted if you search for “Cat Food” keyword.
- The exact match search volume – this shows the exact search volume of each keyword.
- Suggested HSA Bid – shows you how much you might spend on the ads if you decide to promote your product.
- You can also create a CSV export of the keyword list
- Giveaway count – Keyword Scout also shows you the number of products to giveaway for your product launch.
The Keyword Scout tool is extremely powerful and when looking at their data, it seems very reliable.
What impressed me the most was the paid ad sections – there you can see Pay-Per-Click (PPC) cost, which you can see also on Viral Launch, but also Cost of Broad Term bid. Which is a massive cost saver once you are creating the list of keywords for your Amazon ads.
With the recommended Giveaway count Jungle Scout suggests the amount of products you might need to giveaway to rank higher on Amazon:
The point here is to get good reviews and eventually attract more potential buyers.
No matter what you decide to do during your product launch – give away coupons, discounts, or your product – the purpose of the Recommended Giveaway number is to show the number of “reviews” you might need to get to rank top-3.
Jungle Scout also has an “Ease to Rank” score which is measure from 0 to 100 showing how competitive are the keywords you want to target.
In short, that covers the Keyword Scout capabilities.
Viral Launch Keyword Research Tool
Viral Launch keyword research tool will also get the job done.
What’s important to note, is that it has a lot fewer keyword data to display than Jungle Scout, which for more advanced sellers will be a disadvantage:
The keyword search in Viral Launch works like for any other Amazon keyword research tool and it displays the most important data points:
- Exact match and broad match search volume,
- A really nice feature is their Search Trend graph,
- And they have their made-up indicators “Priority Score” & “Relevancy Score”, which, to be honest, I have no clue what they measure.
If you check the Relevancy Score, you will notice grading done on a scale from zero to 1000, which is a Viral Launch’ indicator to measure competition.
What Viral Launch does is, they calculate and rank the products based on market relevancy aspects.
In short, that’s a tour around Viral Launch’s keyword research tool.
Now, the best part, which tool is better?
Best Amazon Keyword Research Tool – Jungle Scout or Viral Launch?
Both Viral Launch and Jungle Scout have the same dynamics in keyword research tools. I find them both very easy to use.
Besides all the similarities and balanced performances – who’s the winner?
For this one, I may lean towards Jungle Scout – for 2 reasons:
- Their metrics are more useful and displays more data points than Viral Launch
- As well as Jungle Scouts’ Ad Stats and Giveaway counter can be a live saver when you are starting out.
So there you have it.
When it comes to product research, both tools are very similar but when it comes to keyword analysis, Jungle Scout is a clear winner.
Price Comparison – Viral Launch vs Jungle Scout
Most of the time, when tools are quite similar – price is the deciding factor.
Let’s see if this is the case!
Note: Discounts that you can see in the pricing plans are available ONLY when you signup from the Marketmegood.com website.
Viral Launch Pricing Plans
As you can see with Market Me Good discount – The viral Launch price is a lot more attractive.
You can thank me later 😉
And here’s how the top Viral Launch plans compare to each other:
So, if you want to get Viral Launch with a discounted rate together with a Promo Code – get the deal down below:
Jungle Scout Pricing and Plans
The good news is, if you signup through Marketmegood.com website you can get up to 30% discount…
…and on top of that, all pricing plans include EVERY SINGLE FEATURE you might need.
No limits – you get everything:
Best by Price – Jungle Scout or Viral Launch?
Comparing Jungle Scout vs Viral Launch the numbers look more in favor of Jungle Scout than Viral Launch, but that’s because the Jungle Scout pricing plans include all of their tools.
And cost only 8 USD more.
*If you decide to use our discount.
Bouncing back to the favor of Viral Launch, their package plans are made to accommodate smaller Amazon sellers.
On top of that, Viral Launch offer 15% discount if you are using this Viral Launch discount code – MARKETMEGOOD at the checkout.
How To Use Jungle Scout To Find Products To Sell on Amazon?
If you consider starting your own FBA or dropshipping business on Amazon, Jungle Scout will definitely help you with this task.
To be straightforward – it will take a lot of time because it’s not easy to find good and profitable products but it is also just as possible.
Here are 5 things to consider in the process of Amazon product research with Jungle Scout:
- Price: Aim for products between $10-$50 because imagine selling 10 products per day and having to make all expenses for the first shipments. Secondly, higher-priced products tend to have a smaller conversion rate.
- Demand & Competition: These two go hand in hand. You have to find a product with high demand but low competition. What does it mean? It means that the product has a high search volume but there is still room for sellers in the niche.
- Reviews: If the product has a lot of sales but less than 100-200 reviews (Jungle Scout suggests) that’s one of the signs the specific product could be worthy of your time.
- Sell, what sells: It’s quite obvious. If you don’t make handmade products and don’t have a passion for different niche, sell what sells.
- Consider trying all Jungle Scout tools: They are there to help you with product research so don’t overlook them.
In addition, you can read Jungle Scout’s article on how to find products to sell on Amazon. And check out the video below.
How To Use Viral Launch To Find Products To Sell on Amazon?
If you are willing to do your Amazon product research with Viral Launch then the steps are pretty much similar.
The only different thing about these tools – there are different in-built features so make sure to try out both of them before your final purchase.
Keeping that in mind, let’s take a look at 5 things to consider when you are going through Viral Launch product database:
- Price: Aim for products between $10-$50 because imagine selling 10 products per day and having to make all expenses for the first shipments. Secondly, higher-priced products tend to have a smaller conversion rate.
- Sales Trends: Don’t overlook the data! With Viral Launch you can see sales, price, and review trends. Make sure to not choose seasonal products with an inclined trend.
- Reviews: Remember, the fewer reviews there are the better it is for you to enter the niche.
- Sell, what sells: It’s quite obvious. If you don’t make handmade products and don’t have a passion for a different niche, sell what sells.
- Consider trying all Viral Launch tools: They are there to help you with product research so don’t overlook them.
What Else is Out There – Competitor Comparison
If you are looking for Amazon product research tools which are better than Jungle Scout or Viral Launch, chances are slim because these two research tools are as good as it gets.
Nonetheless, there are many alternatives and in this section we will briefly cover the pros and cons of each tool we think could be worthy of your time:
Helium 10 Review
- As per reviews on TrustPilot, many Helium 10 users adore their fast customer support.
- They have a big database for keyword research and product sourcing with pretty accurate data.
- The cheapest plan might not offer a lot of features you are looking for.
AMZScout Review
- AMZScout is definitely cheaper than the Jungle Scout or Helium 10 and it offers far more features but because of that – pricing may seem confusing.
- Some Amazon product research tools offer free tools on their website which you can utilize for your Amazon business and AMZScout is one of them.
- If you really want to start selling on Amazon, product tracking will and must come in handy when analyzing your competitors and luckily AMZScout offers that.
- Or read our in-depth AMZScout Review.
IO Scout Review
- Compared to its competitors, IO Scout offers by far the most cheapest price for the starter package.
- If you have employers you can add up to 10 people to IO Scout account and they will be able to separately analyze, scout and search for winning products.
- However, if you compare features for each of these tools, IO Scout is lacking when all other competitors offer a lot more tools for Amazon sellers.
- Or read aur in-depth IO Scout Review (we also have a nice promo code for you).
Seller App Review
- Just like above mentioned tools – SellerApp’s user interface is easy to understand and use.
- If you connect your Amazon sellers account to SellerApp, you can monitor almost anything. It’s very useful feature to keep an eye on your stock, shipments, messages and your next payout.
- As for cons, SellerApp does not offer product price monitoring, as it could benefit some people to scout on products to find the best deals so you can adjust the price of your own products.
There you have it.
So, which is better Jungle Scout or Viral Launch?
And now, the million-dollar question – which is better Jungle Scout or Viral Launch.
In my opinion, Jungle Scout is a clear winner – it offers more tools in every stage from Product Research to Analytics & Scaling your Amazon store.
Nonetheless, if you are starting out and need a tool for product research – Viral Launch will help you to save a few $ and will get the job done.Both tools offer amazing features in their areas, besides having similarities.
Both are amazing at their own things
Chrome extension of Viral Launch and its web app offers better sales data and is more advanced but Jungle Scout is improving very quickly and probably will overtake VL shortly.
Also when doing product research, Viral Launch has a slightly more advanced filter compared to Jungle Scout.
While Jungle Scout covers all your Amazon needs – from A to Z – with a carefully designed set of tools.
On top of that, some of Jungle Scouts’ tools already now are out of this world and no other Amazon research tool can compete with them.
All in all, both research tools work great for selling my products and I can confidently give credit to both for boosting my FBA business.
Having said that, the one tool that stands out is Jungle Scout and for the best tool, we have the best offer:
- Get 50% off for “Jungle Scout Suit” plan and save $35. Instead of $69, you will pay $34:
- Or save up to 30% on all Jungle Scout Plans. If you are planning to use Jungle Scout for long-term – savings can be as big as $189.
Frequently Asked Questions
1. Which is the best amazon market research tool?
Even though all amazon market research tools all are so similar, they also have a lot of different features. Keeping that in mind, in terms of data, usability, features, and reviews this is how the top amazon market research tools should be ranked:
- Jungle Scout
- Viral Launch
- AMZScout
2. How do I find high demand and low competition products on Amazon?
The main reason Amazon product research tools were invented is to help users find low competition products. When using any of the tools, you will be able to filter products and categories by “Demand”, “Estimated sales”, “Rating”, “Number of sellers”, “Reviews” and many other filters.
Using these filters, you can drill through the data and find the most profitable & least competitive products.
3. Is there a Free alternative to Jungle Scout?
Jungle Scout is a paid tool and they have a 14-day risk-free money-back guarantee. So, you can try Jungle Scout, with no strings attached, and if for some reason you don’t like the tool, Jungle Scout will refund your money.
4. Can I use Jungle Scout on multiple computers?
There aren’t restrictions on how many computers you can use a single Jungle Scout account.
Note, only one user can be logged in at any given point and use Jungle Scout’s subscription. There is also an option to add multiple users to a Jungle Scout account but this option is available starting from the “Suite” subscription plan.
5. How does Jungle Scout get their data?
The reason why Jungle Scout’s data is so accurate is because Jugnle Scout gets the info from Amazon sellers who have opted-in to share the data with Jungle Scout. On top of that, each day they process around 500-million data points which keeps their database up to date.
6. Is Jungle Scout owned by Amazon?
No, Jungle Scout is not owned by Amazon but it was started by Greg Mercer who is an Amazon seller himself and needed a tool to simplify new product research, management, and all the other cool things JS does for you nowadays.
7. How much is Jungle Scout per month?
- Monthly plan – $59 per month
- Subscription for 3-months – $159 for 3- months
- Or Annual – $399 for 1 year
Note: this pricing is available only if you subscribe to Jungle Scout through the Market Me Goo website (normally, it’s up to 30% more expensive).
8. How much does Viral Launch cost?
Viral Launch offers 2 pricing plans and here’s how much Viral Launch costs per month:
- Beginner – $51 per month
- Pro – $85 per month
This is the pricing if you use Viral Launch 15% Coupon Code at the checkout – MARKETMEGOOD.
9. Can you cancel Jungle Scout any time?
Yes, you can cancel Jungle Scout any time. In fact, they offer a 14-day money-back guarantee. So, if you are not satisfied with the tool for any reason – you can cancel the subscription and request a full refund.
10. Is Jungle Scout any good?
Jungle Scout won’t solve all your life’s problems but it’s a state of the art Amazon research tool. After testing it for several months, it really is the best Amazon product research tool out there.
