AmazeOwl vs Jungle Scout – The Good & The Bad (Detailed User Review)

With the coronavirus crisis, eCommerce is booming like never before. And thanks to Amazon, it has become much easier to jump into this business. 

Today, hundreds of new sellers are looking for the best way to place their products on the eCommerce giants’ pages. If you are one of these entrepreneurs, this comparative review of AmazeOwl vs Jungle Scout will help you choose between two of the best Amazon research tools. 

Such tools will help you discover which products are the most profitable and help you enter that market niche at the right time. Both AmazeOwl and Jungle Scout are designed to help you become a successful retailer. With these tools, you will be able to:

• Find the most profitable products
• Validate product ideas
• Track competitor trends
• Filter and organize all the aforementioned data

Check out the table below for a quick overview of AmazeOwl vs Jungle Scout features

AmazeOwl and Jungle Scout compared

If you are interested in a more detailed review, keep on reading to find out which one is better between AmazeOwl vs Jungle Scout. In the end, you will be able to pick the right Amazon research tool for your needs. Let’s dig in.

What is AmazeOwl

AmazeOwl is a product research tool that gives Amazon business owners the needed information to place the best products in the marketplace. 

It uses a dedicated desktop app for Mac and PC to search Amazon for listings matching specified requirements for price, best seller rank, number of reviews, and more. It also comes with a Chrome extension tool. 

Thanks to this, AmazeOwl aims to give you the confidence needed in building an eCommerce business that provides a regular, healthy income. 

What is Jungle Scout

Jungle Scout is a web-based suite of tools for Amazon sellers. These include a research product tool, product tracker, supplier database, and many more. 

Created in 2015 by Greg Mercer, an eCommerce entrepreneur who started as an Amazon seller, it guides users through the highly competitive business of Amazon retailers. It’s a platform made “by sellers, for sellers”. 

Thanks to its intuitive tools you can filter products by sales, product size, number of reviews, etc. Additionally, you can scan competitors’ pricing, inventory, and profit margins. And like AmazeOwl, Jungle Scout also has a Google Chrome extension for convenience, in addition to the web-oriented tools. 

If you are a born entrepreneur that can’t wait to launch your first product line, you must be wondering which of these tools is best for you. Let’s compare their main features. 

AmazeOwl vs Jungle Scout Pricing

Before we go deeper into the features of AmazeOwl vs Jungle Scout, let’s first compare the different pricing options offered by both companies. 

AmazeOwl pricing options

AmazeOwl offers a free version in addition to the paid options. However, the free plan will quickly show its limits and you will have to upgrade if you are a serious retailer. Below are the details of all the proposed payment plans. 

Starter – Free

More of a demo than a real product tracking tool, this plan offers: 

• 1 Tracked niche
• 3 monitored keywords
• No product database
• Top 2 keyword research
• Slow loading speed
• No onboarding or customer support

Growth – $12.99/month (annual billing)

For more serious sellers, the growth plan offers: 

• 10 Tracked niches
• 10 monitored keywords
• Database of 50 products per month
• Top 10 keyword research
• Fast loading speed
• 10% discount for the AmazOwl academy
• Regular customer support

Established – $19.99 (annual billing)

And finally, for more established eCommerce businesses, there’s the last offer: 

• 300 Tracked niches
• 50 monitored keywords
• Database of 200 products per month
• Top 100 keyword research
• Very fast loading speed
• 30% discount for the AmazOwl academy
• Priority customer support

Please note that these prices are for annual subscriptions. If you decide to pay monthly, add a 33% premium on the aforementioned rates. Let’s check Jungle Scout’s pricing options next in our Jungle Scout vs AmazeOwl review. 

Jungle Scout pricing options

Jungle Scout doesn’t offer a free plan. However, with the money-back guarantee, you can try out any of the plans for 14 days, risk-free. This way you decide if you are comfortable with the software before pulling the trigger.

Here are the plans and the features they cover: 

Basic- $19/month (annual)

The basic plan already provides some good features that should satisfy beginner eCommerce store owners. 

• 3 products tracked
• 1-month historical data tracking
• 1-month historical keyword data
• Manual review requests
• Sales analytics
• Academy Training
• Customer support

Suite- $49/month (annual)

The Suite plat includes everything from Basic, with a bunch of additional features such as: 

• 100 products tracked
• Opportunity Finder 
• Product Database 
• Keyword Scout 
• Supplier Database 
• Inventory Manager
• Promotions 
• Supplier Tracker

In our opinion, this plan should cover all of your needs when starting out an Amazon store, as it includes most of the unique features of the Jungle Scout platform.

Professional- $84/month (annual)

The Professional plan includes all of the previous features, but with improved historical data, an additional 1500 products tracked, and a special onboarding VIP feature. 

Same as AmazeOwl, the prices shown here are for those that choose to get billed yearly. If you prefer to pay on a monthly basis, consider an additional 55% on top of these rates. 

We can conclude that in the AmazeOwl vs Jungle Scout pricing comparison, AmazeOwl offers cheaper plans. That being said, Jungle Scout proposes more features and tools in their offering. 

Besides, thanks to Market Me Good, you can get a 50% discount for Jungle Scout by using the following link. How great is that!

Let’s continue our comparative review of Jungle Scout vs AmazeOwl to see what is the best product research tool for Amazon FBA. 

AmazeOwl vs Jungle Scout Keyword Research tools

Keyword research is one of the best skills to master as a beginner seller. This process can be quite time-consuming and difficult if you don’t come equipped with an SEO background of some sort. Both AmazeOwl or Jungle Scout offers different tools that will help you simplify the process and allow you to research the best keywords to start selling successfully on Amazon.

Let’s see what they are and how they work. 

AmazeOwl’s keyword search through potential products

Once you’ve researched a few products for your store and saved them with AmazeOwl, click on your “Potential products” tab. 

There, select the product and click on “Track this product” to start searching for keywords.

In the next window, your AmazeOwl app will list the best potential keywords for that product. Select the ones you wish to use, and click on “Start tracking”.  

Additionally, on your “Tracked Products” tab, you can click on the “Keywords monitoring” button under each item and add some keywords manually. The AmazeOwl app will review these keywords and give you an “ease of entry” score. 

AmazeOwl’s keyword search through competitors

AmazeOwl offers an additional tool that will help you build your keywords for your potential products. With it, you will be able to build a keyword list for your products by comparing them to the ones your competitors are using for the same type of products. 

Step 1: To begin, visit your “Tracked products” tab in your AmazeOwl dashboard. There, you should already have some potential products that you wish to start selling. 

Step 2: Select the product you wish to find the best keywords for and click on the “Competitors and Reports” button. 

This window will contain a list of products similar to yours that are already sold by your competitors. 

Step 3: To continue your keyword search, go ahead and select the “Keyword” tab on top of the page. 

Step 4: In this window, you will notice a list of different keywords used by your competitors for their products for their product titles. The larger the font, the more often those keywords are used, and the higher they rank.

Make a list of the biggest keywords on this page, and you will have a good starting point on what to use for your product title. 

Step 5: Next, untick the “Titles” box and tick the “Bullets” box instead. The keywords that will appear will those that rank best for the description of your product in the “About this product” section on Amazon. Make a list of them as well and insert them into your product description to rank your products even better.

Jungle Scout’s “Keyword Scout”

Jungle Scout offers a highly advanced keyword research tool called “Keyword Scout”. This tool allows you to search for similar keywords and rank them by different criteria. 

The Scout will help you: 

• Determine which keywords are easy to rank for. 
• See what keywords your competitors are using.
• See the recommended giveaways for a product launch

Here’s how it works: 

Step 1: Log in to Jungle Scout. 

Step 2: Click the Keyword Scout menu button at the top of the screen. 

Step 3: Enter your product’s keyword or ASIN. You can also specify a category for your search.

Step 4: Review your keyword opportunities.

As we mentioned previously, you can review your keyword opportunities following different criteria such as: 

• Exact Match Search Volume – the number of times this exact keyword is searched for on Amazon in the past month.
• Broad Match Search Volume – the number of times this keyword and any related keywords such as synonyms, phrases, etc. are searched for on Amazon in the past month.
• Dominant Category – the Amazon category where products related to the selected keyword are found most often.

Additionally, the Keyword Scout can help you estimate your Amazon PPC and HSA costs in advance and discover how many shoppers are searching for products like yours every month.

You can see how powerful this tool is, as it helps you with different stages of a product launch. Jump Scout’s keyword targeting technology will make sure that you always rank for top keywords on Amazon. Additionally. if you follow the recommended giveaways the Scout suggests, your shop should start selling products in no time. 

Keyword Scout quick guide

Here’s a quick guide on how to use the Keyword Scout for a new product launch: 

• First, determine the top keywords that you want your product to rank for.
• Then, create an Amazon promotion discounting your product.
• Create a listing for your Amazon product promotion. 
• Watch as your promotion goes live.

Jungle Scout vs AmazeOwl Product Research tools

Next in our AmazeOwl vs Jungle Scout review, we will explore the product research tools of both platforms. 

Researching the best potential selling products is essential for your eCommerce to be successful. And both Jungle Scout and AmazeOwl offer a good variety of options on how to do this. Let’s check them out. 

AmazeOwl product research tools

First, let’s check AmazeOwl’s product research tools. To do this, use the “Hunt for products” on top of the app or browser window. 

Step 1: Select the Amazon domain where you wish to place your products and click on the corresponding button. 

Step 2: This should lead you to a page with 4 different choices. You will be able to:

• Hunt by keyword

Here you can enter a keyword of your choice for the desired product and AmazeOwl will make a list of similar products.

The app analyzes the selling potential each product. You and start saving them as “Potential Products” by clicking on the “Save” button .

The “Market Analysis” button, allows you to discover similar keywords and how they rank compared to yours. Worth noting is that to get full access to these, you will need to upgrade to the “Established” plan. 

• Hunt Bestsellers

These options will either list recent bestsellers on Amazon. Bestsellers are the most sold products on Amazon in the last hour, all categories included.

Additionally, you can narrow your search by selecting different bestseller categories on the left side of the window. 

Once you are happy with the items, you can add them to your watched products and start tracking keywords. 

One thing to remember is that bestsellers aren’t always good selling opportunities. For instance, the market might be already saturated for that product, making your market entry extremely difficult.

• Product database

Finally, you can use the integrated product database to search for products. You can enter different parameters such as:

• Categories
• Price
• BSR
• Star Rating
• How many reviews that product has
• The weight of the product
• How many units are sold on Amazon each day
• How much revenue is sold per day
• Product dimension

Here’s a detailed video that will help you understand how to use the product database search. 

Now that you know how to find the products on AmazeOwl, it’s time we showed you how to keep track of your searches. 

Tracking products with AmazeOwl

In the aforementioned alternatives to researching products, you will always have the option to save them as a potential product for yourself. 

This will allow you to track and follow these products under the “Potential Products” tab in your app. 

On this screen, you can see how many reviews these products will have, their price, the median daily revenue, as well as the daily sales estimate.

Next, let’s do a Jungle Scout review of the platform’s product research feature. 

Jungle Scout product research tools

When you open your Jungle Scout dashboard, the first option in the top-left corner will be “Find Products” 

Under this category, there are three main options that you can use to search for products: 

• Product Database

The Product Database is a searchable catalog of 475 million products pulled directly from Amazon. Here, you will be able to filter, explore, and evaluate product ideas. 

At a glance, you will be able to generate ideas thanks to the automatic sorting by categories, estimated sales, sales rank, revenue, which will reveal the most profitable opportunities. 

The following video gives a detailed overview of the database features.

• Opportunity Finder

The opportunity finder option is an excellent tool for those that aren’t sure what they are going to sell. 

It helps you to explore different niches using a variety of different numbers and criteria. With this tool, you can see details on:

• Average Price
• Average Units Sold
• Competition
• Listing Quality Score
• Niche Score

Once you’ve decided on the filters, the algorithm will parse through millions of products, rank them on relevant criteria (monthly demand, competition, price, quality of competitive listings, etc), and create an opportunity score for them. This score of 0 to 100 is a great visual representation of the profit potential for each product.

Once you have researched your products and added them, they will appear in your “Product Tracker”. Let’s see how this feature works next. 

Tracking products with Jungle Scout

Similar to AmazeOwl, there’s a tracking feature on Jungle Scout that will allow you to keep an eye on all the products you’ve researched.

This feature provides a great overview, showing relevant data such as real-time sales or revenue. 

A nifty feature is that you can create product groups directly in the tracker. This way, you can see how entire lists of products behave and sell, without having to use an external program. 

Next in our comparative review, we explore the additional features these platforms offer. So if you are wondering which is better AmazeOwl or Jungle Scout, the following chapter should take us closer to that answer. 

Best features of AmazeOwl and Jungle Scout

The keyword and product research features are the backbones of both Jungle Scout and AmazeOwl. However, these two Amazon research tools provide additional features that are worth looking at: 

AmazeOwl Features

Product Hunting

You can search millions of products under AmazeOwl product research tool with the utmost ease as they have a database of more than 600 million items and work across 11 different marketplaces. 

You can find promising products while just scrolling through Amazon and access relevant data such as sales figures, quantities, 

Product Tracking

All of the researched products can be tracked within AmazeOwl. This feature comes with multiple additional tools. 

You will be able to perform keyword monitoring, new research, or access competitors’ databases and product reports. Here, your products are ranked from best to worst, giving you a good overview of which ones will rank better.

Monitor keywords in real time

AmazeOwl’s Chrome extension will show a Market Analysis overlay when browsing Amazon. 

By clicking Market Analysis, the extension will open a new window where you can track the bestseller rating, number of reviews, monthly sales, price, and monthly revenue of all products tagged with your keyword.

If this window confirms that your product has potential, you can click on the “Track This Keyword” button on the top right corner of the window.

Jungle Scout Features

To continue our AmazeOwl vs Jungle Scout comparison, we will list Jungle Scout’s features next. This platform offers a large variety of features to manage your research, as well as monitoring day-to-day processes such as operating costs, suppliers, etc.

Product tracker

The product tracker on Jungle Scout easily organizes and compares your product ideas, tracking them over time while monitoring inventory, price, sales, and bestseller rank to help you measure performance. 

Review automation

This is a time-saving feature that automatically sends review requests to your customers through Seller Central. 

Niche score

The Niche Score feature is a proprietary algorithm from Jungle Scout that helps you make decisions backed by data.

It measures competition, product demand, and listing quality to predict the success of a keyword on Amazon.

Listing Builder

The Listing Builder will help you take all of your researched keywords and design a successful SEO strategy with your top keywords in order to improve your product ranking in Amazon’s search results.

You can import your existing keyword lists, create lists on-the-fly, or use advanced filters to identify high-ranked keywords to rank fast or medium-ranked keywords to temper your ad spend.

The listing builder is one of the better features that might put Jungle Scout in front in this Jungle Scout vs AmazeOwl showdown. 

Sales Analytics

This tool allows you to have a clear financial picture of your entire Amazon eCommerce venture. 

With Jungle Scout, you can create a professional profit and loss statement, and view critical metrics such as hidden fees, cost of goods, and operating expenses. 

Moreover, analytics allow you to access financial data that helps you evaluate your PPC campaigns. The tool allows you to view and compare historical and current sales and help you understand how promotions, refunds, and other variables impact your bottom line.

Supplier Database

This one-of-a-kind feature on Jungle Scout allows you to find legitimate global suppliers used by the world’s best brands.

By searching a global database of suppliers, you can find cost-friendly ways to source your products. Furthermore, you can locate niche factories that are willing to fulfill smaller orders for your store. 

Finally, if you search for products by Amazon’s ASIN, you can identify the exact supplier of any product on Amazon in seconds, saving you from sifting through thousands of suppliers. This feature is one of our favorites in this AmazeOwl vs Jungle Scout review. 

Alerts

The Alerts feature allows you to track changes in your product data such as reviews or rankings. This allows you to react quickly to negative reviews or increased competition. Here are the categories that you can set alerts for: 

• Product ratings
• Category change
• Best seller rank
• Pricing changes
• New sellers
• Review changes

Inventory Manager

The Jungle Scout inventory manager allows you to accurately: 

• predict how much stock you should order
• the best time to order it so you can boost your Amazon sales and avoid stockouts and fees

AmazeOwl vs Jungle Scout pros and cons

Before we wrap up our Jungle Scout vs AmazeOwl review, let’s go quickly through the pros and cons of each platform. 

AmazeOwl Pros

• Tools provide accurate data and help you validate your product idea
• In-app access to Amazon’s database
• Multiple pricing plans, including a free plan for first-time users

AmazeOwl Cons

• Clunky interface
• Lacks features and data 
• The free plan won’t get you far

Jungle Scout Pros

• Beautiful and intuitive interface
• A great array of features
• Excellent resources
• Easily identify profitable opportunities
• Plenty of data on sales for analytics
• Jungle Scout Academy will teach you how to become a successful Amazon entrepreneur

Jungle Scout Cons

• Advanced features require a pricier subscription
• Tutorials are hard to find in other languages than English

Conclusion

So, which is better AmazeOwl or Jungle Scout? If you’ve come this far in our AmazeOwl vs Jungle Scout review, you should have a good idea of which platform is the better Amazon product research tool. 

After going through all of their pros, cons, pricing, and features, we can pick a clear winner here and that’s Jungle Scout. 

While pricier, Jungle Scout offers more precise sale data for anyone who plans a serious eCommerce business on Amazon. The platform offers many more useful features and the main tools such as the Keyword Scout are more intuitive and powerful than AmazeOwl’s keyword search. The Jungle Scout Academy is also a very welcome addition for beginner entrepreneurs.

However, you could also give AmazeOwl a try – at least until you understand the key metrics for a successful Amazon store. While pretty barebones, it can still help you gather a good amount of keyword and product data to get you started.

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Frequently Asked Questions

To wrap things up, here are some frequently asked questions we might have left unanswered on Jungle Scout or AmazeOwl. 

Is Jungle Scout accurate?

Yes, Jungle Scout provides accurate data in various categories such as keyword performance, sales data, product reviews, and financial analytics. 

Is AmazeOwl accurate?

AmazeOwl has a great database of over 600 million products. This data is 100% reliable for keyword and product research exclusively. That being said, their ranking algorithms can be a bit clunky and should be taken with a grain of salt.

How do I find the most sold items on Amazon?

To find the most sold items on amazon you can use the “Hunt Bestsellers” option in the “Hunt For Products” on AmazeOwl. 

Or you can download the 10k Ideas list from Jungle Scout. 

Can you cancel AmazeOwl and Jungle Scout at any time?

You can cancel Jungle Scout any time during the 14-day money-back guarantee. In case you aren’t satisfied with the product, you can get a full refund during that timeframe. 

AmazeOwl doesn’t offer a full refund. However, you can demo the paid subscriptions for 5 days before you are prompted to pay the subscription fee. 

How can I increase sales on Amazon?

Research tools such as Jungle Scout and AmazeOwl can be very helpful when launching your store or a new product. However, they can’t magically increase your sales. To do that, you need to have a solid understanding of how to optimize your Amazon sales. 

Mainly, you will need to use research tools to make thorough product research first and assess the viability and profitability of the opportunity. Then, thanks to keyword research, you can try to rank your products higher in Amazon searches.

How do you do good product research for Amazon?

Here are some features you should be looking for in a product when thinking about selling it on Amazon: 

• Small, lightweight, robust, so it can be easy to store, pack and post
• A price point of between $10 and $50 so you can attract impulse buyers
• Unbranded (with branding potential) to increase the potential of your margins
• Low competition, so you have a chance to enter the market. 

What are other tools I can use to find products to sell on Amazon?

To find out which tool will suit you the best, we have compared them with each other. So, here are the best keyword and product research tools for Amazon and how they compare:

1. Jungle Scout vs Helium 10 Review and which of them is better
2. Viral Launch or Jungle Scout Review – the tool that takes the 1st place will surprise you,
3. And here’s AMZScout Review

All’en’all the winner among these tools is Jungle Scout, then come Helium 10, and all the others.