Backlink Finder + Link Prospecting Tool
Backlink Finder
Turn your niche and competitors into a link building plan: free backlink checks for each competitor, ready Google searches for nine kinds of link opportunity, and an outreach email for each.
- Free, no sign-up
- 9 link categories
- Competitor backlink checks
- Outreach templates
Your niche
Competitor backlinks
Link building opportunities
Ticks are saved in this browser only. Searches open Google in a new tab.
Step by step
How to use the backlink finder
Enter your niche, site and competitors
Add up to five niche keywords, your domain and up to three competitors. The tool cleans up full URLs, www and capital letters for you.
Check your competitors’ backlinks
Each competitor gets one-click links to three free backlink checker tools, so you can see which sites already link to them.
Run the prospecting searches
Each category has ready Google searches built from your keywords. Open them, note the sites worth contacting, and tick each search when you are done.
Send a useful pitch
Each category comes with a short outreach email you can adapt. Download the full list as a CSV to track replies.
Competitor research
Find a competitor’s backlinks for free
The fastest way to find backlink opportunities is to look at who links to the sites that rank above you. This tool doesn’t crawl the web itself. Instead it opens three free backlink checker reports for each competitor: Ahrefs, Seobility and Ubersuggest. Each free version shows part of the backlink profile and has a daily limit, so checking all three gives you a wider list.
- Referring domains are the number of different websites that link to a competitor. Ten links from one site count as one referring domain, and one link each from ten sites is usually worth more.
- Authority scores such as Domain Rating or Domain Authority estimate how strong a linking site is. They are each tool’s own metric, not something Google uses.
- Anchor text is the clickable text of the link. It tells you which pages earn a competitor its backlinks and how other sites describe them.
- Nofollow links carry a hint not to pass ranking credit. Google treats it as a hint, and these links can still send visitors.
Look for referring domains that link to two or more of your competitors. Those sites already link to businesses like yours, so they are the warmest prospects. Then compare authority and anchor text: a referring domain that links to a guide like yours with descriptive anchor text is a strong backlink opportunity.
Search operators
The searches behind each link building category
Every search the tool builds is a normal Google search that uses a few operators. You can edit them and run your own.
| Operator | Example | What it does |
|---|---|---|
"quotes" | "guest post guidelines" | Finds the exact phrase. |
-site: | -site:competitor.com | Leaves out pages from that domain, so you see who else mentions a brand. |
intitle: | intitle:"write for us" | The words must be in the page title, which removes most passing mentions. |
inurl: | inurl:resources | The word must be in the URL. Good for resource and links pages. |
-"brand" | -"yourbrand" | Excludes pages that already mention you. |
Keywords with more than one word are put in quotes, so Google looks for the phrase rather than the words scattered across a page. Tick “Only pages from the past year” to skip sites that have stopped publishing, and choose Latvia to get searches in Latvian on google.lv.
Before outreach
Qualify each backlink opportunity before you write
- The site covers your topic, and a link to you would help its readers.
- It publishes regularly and gets real traffic. A free authority checker or the site’s own recent posts will tell you.
- Its outbound links look editorial, not a page of unrelated sponsored links.
- You can name a specific page or article where your link would fit.
Avoid buying links or swapping them at scale. Google’s spam policies treat links bought or exchanged to manipulate rankings as link spam, and those links can be ignored or penalised.
Outreach
Outreach emails that get a reply
The templates in the tool are a starting point, not a mail merge. Replies come when the email shows you read the page: name the article, say exactly where your link would fit, and explain what the reader gets from it. Keep it under 120 words and send one polite follow-up after a week.
Download the CSV to keep every search, the date you contacted each site and the outcome in one sheet. Over a few months that sheet becomes your own list of free link building opportunities in the niche.
FAQ
Questions about the tool
Is the backlink finder free?
Yes, with no sign-up and no limit. It builds the searches, links and templates in your browser. The backlink checker tools it links to have their own free limits.
Can I see a competitor’s backlinks with this tool?
It opens each competitor in the free backlink checker reports from Ahrefs, Seobility and Ubersuggest with one click. We don’t run our own link index, so the backlink data comes from those tools.
Why do backlink counts differ between tools?
Each tool crawls the web with its own crawler and on its own schedule, and counts links and referring domains in its own way. None of them sees every link Google knows about. For your own site, the Links report in Google Search Console is the closest to Google’s view.
How do I use the search operators?
Click Search on any row to run it on Google. To change one, copy it, edit the keyword or operator and paste it into Google. intitle: limits results to page titles, inurl: to URLs and -site: removes a domain.
How do I know if a link opportunity is worth it?
Check that the site covers your topic, publishes regularly, has real visitors and links out for editorial reasons. A relevant link from a smaller site is usually worth more than an unrelated link from a big one.
Are nofollow backlinks worth getting?
Google treats nofollow as a hint about whether to pass ranking credit, so it may or may not count. A nofollow link on a page your customers read can still bring visitors and enquiries.
How should I track my outreach?
Tick each search as you finish it. Ticks are saved in your browser. Download the CSV and add columns for the contact, date and reply, so you never pitch the same site twice.