{"id":954,"date":"2017-09-27T11:20:22","date_gmt":"2017-09-27T11:20:22","guid":{"rendered":"https:\/\/marketmegood.com\/blog\/?p=954"},"modified":"2017-09-27T11:20:22","modified_gmt":"2017-09-27T11:20:22","slug":"emotional-trigger-phrases-boost-conversion-rates","status":"publish","type":"post","link":"https:\/\/marketmegood.com\/blog\/emotional-trigger-phrases-boost-conversion-rates","title":{"rendered":"10 Emotional Trigger Phrases That Boost Conversion Rates"},"content":{"rendered":"<p><strong><span><!--more--><\/span><\/strong>There are many stages in the buying process and each stage is distinctly different from the last. Whether you\u2019re using emotional \u2018trigger phrases\u2019 at the end of the sales funnel to instigate action, or you\u2019re appealing to the niche interests of your loyal customers, content analysis can help you identify the psychological signals you can use to help\u00a0<a href=\"https:\/\/marketmegood.com\/blog\/content\/\">double a website\u2019s conversion rate<\/a> in just 40 days.<\/p>\n<p>Here are 10 emotional trigger phrases to look out for to help you boost your website\u2019s conversions.<br \/>[toc]<\/p>\n<h2><span>1.\u00a0<\/span><span>Headline Statements\u00a0 <\/span><\/h2>\n<p><span>The most important featured text on a page is the headline. Hence these statements must grab the attention of your readers and ones that include a service \u2018benefit\u2019 in the word count does this best. <br \/><\/span><span><br \/><img loading=\"lazy\" src=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/old-newspaper-headlines.jpg\" alt=\"old-newspaper-headlines\" width=\"640\" height=\"426\" class=\"aligncenter size-full wp-image-962\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/old-newspaper-headlines.jpg 640w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/old-newspaper-headlines-420x280.jpg 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/old-newspaper-headlines-300x200.jpg 300w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/old-newspaper-headlines-570x379.jpg 570w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/p>\n<p><strong><span>Examples Of Headline Trigger Phrases:<\/span><\/strong><\/p>\n<ul>\n<li><span>\u201cEliminate\u201d &#8211; Eliminate your maintenance costs <\/span><\/li>\n<li><span>\u201cBreakthrough\u201d &#8211; This summer\u2019s breakthrough music act <\/span><\/li>\n<li><span>\u201cNew\u201d &#8211; New studies show people prefer X over Y\u00a0 <\/span><\/li>\n<\/ul>\n<p><span>In many instances, a visitor will land on your page because they are looking to solve a specific problem. Therefore, you need to convince readers that you can present the solution the world has been looking for and waste no time doing it. <\/span><\/p>\n<h2><span>2. Use Scarcity To Increase Demand<\/span><\/h2>\n<p><span>Implying scarcity of a certain product is an old-hat trick used by retailers to increase consumer demand. You should also consider this trigger to boost e-commerce conversions in many instances because;<\/span><\/p>\n<ol>\n<li><span>It implies that a product is very popular (therefore well-liked and \u2018good\u2019) in the eyes of the customer.<\/span><\/li>\n<li><span>It convinces the reader to act without delay to avoid FOMO (the \u2018fear of missing out\u2019).<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" src=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/fear-of-missing-out-1200x800.jpg\" alt=\"fear-of-missing-out\" width=\"640\" height=\"427\" class=\"aligncenter wp-image-959\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/fear-of-missing-out-1200x800.jpg 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/fear-of-missing-out-420x280.jpg 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/fear-of-missing-out-744x496.jpg 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/fear-of-missing-out-768x512.jpg 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/fear-of-missing-out-300x200.jpg 300w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/fear-of-missing-out-570x380.jpg 570w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/fear-of-missing-out-1170x780.jpg 1170w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong><span>Examples Of Scarcity Trigger Phrases:<\/span><\/strong><\/p>\n<ul>\n<li><span>\u201cHurry\u201d &#8211; Hurry, tickets are selling out fast <\/span><\/li>\n<li><span>\u201cLess Than\u201d &#8211; Less than X left in stock <\/span><\/li>\n<li><span>\u201cOnly\u201d &#8211; We\u2019re the only service that gives you X <\/span><\/li>\n<\/ul>\n<p><strong><span>A Word Of Caution<\/span><\/strong><span>: Studies have shown that increased exposure to <a href=\"http:\/\/www.ingentaconnect.com\/content\/sbp\/sbp\/2014\/00000042\/00000005\/art00004\">scarcity signals<\/a> can decrease their effectiveness over time. Audiences, therefore, need to genuinely believe that supply is dwindling in order to be persuaded to act in a timely manner. <\/span><\/p>\n<h2><span>3. Make Life Easier\u00a0 <\/span><\/h2>\n<p><span>Marketers and business owners are acutely aware that if they cannot keep up with their customers\u2019 needs for fast fulfillment they will go elsewhere. In most instances, text that denotes speed and ease-of-use will go a long way in reassuring customers that they will get what they need as fast as it took for them to find your website. That\u2019s right, lightning fast. <br \/><\/span><span><br \/><img loading=\"lazy\" src=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/fast-food-ready-to-go-1200x800.jpg\" alt=\"fast-food-ready-to-go\" width=\"640\" height=\"427\" class=\"aligncenter wp-image-958\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/fast-food-ready-to-go-1200x800.jpg 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/fast-food-ready-to-go-420x280.jpg 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/fast-food-ready-to-go-744x496.jpg 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/fast-food-ready-to-go-768x512.jpg 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/fast-food-ready-to-go-300x200.jpg 300w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/fast-food-ready-to-go-570x380.jpg 570w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/fast-food-ready-to-go-1170x780.jpg 1170w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/p>\n<p><strong><span>Examples Of Convenience Trigger Phrases:<\/span><\/strong><\/p>\n<ul>\n<li><span>\u201cReady To Go\u201d &#8211; Your pre-charged X is ready to go <\/span><\/li>\n<li><span>\u201cStreamlined\u201d &#8211; We\u2019ve streamlined our forms to make applying easy <\/span><\/li>\n<li><span>\u201cQuick Tips\u201d &#8211; Take a look at these quick tips for doing X<\/span><\/li>\n<\/ul>\n<p><strong><span>Bonus CRO Tip:<\/span><\/strong><span> Videos and images of your product in action help to add to the audience\u2019s expectations that they will be instantly gratified when making a purchase, or performing a specific action on your site.<\/span><\/p>\n<h2><span>4. Show Them You\u2019re A Contender\u00a0 <\/span><\/h2>\n<p><span>In order to be seen as unique, it will be crucial to set your brand apart from the competition. Aside from using case studies, original content and exclusive offers on your site, the language you use in your main sales pages will help readers believe in your credentials. <\/span><\/p>\n<p><span><br \/><img loading=\"lazy\" src=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/be-a-leader-1200x800.jpg\" alt=\"be-a-leader\" width=\"640\" height=\"427\" class=\"aligncenter wp-image-956\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/be-a-leader-1200x800.jpg 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/be-a-leader-420x280.jpg 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/be-a-leader-744x496.jpg 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/be-a-leader-768x512.jpg 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/be-a-leader-300x200.jpg 300w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/be-a-leader-570x380.jpg 570w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/be-a-leader-1170x780.jpg 1170w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span>Examples Of Competition Trigger Phrases:<\/span><\/strong><\/p>\n<ul>\n<li><span>\u201cMaster\u201d- Become a master of X <\/span><\/li>\n<li><span>\u201cLeading\u201d &#8211; Leading service providers\u00a0 <\/span><\/li>\n<li><span>\u201cA Cut Above\u201d &#8211; Our services are a cut above the rest <\/span><\/li>\n<\/ul>\n<p><strong><span>Bonus CRO Tip:<\/span><\/strong><span> In your About page, go into lots of detail about how you identified your gap in the market, based in areas where the competition may be lacking. For example, if your company offers personalized advice, talk about your frustrations as a customer in trying to choose the right product to suit your needs.\u00a0 <\/span><\/p>\n<h2><span>5. Play To The Senses\u00a0 <\/span><\/h2>\n<p><span>Words that trigger a sensation reinforce the brain\u2019s neural pathways, casting the reader back in their memories in an instant. Gerald Zaltman found that 95% of our purchase decision-making happens in the <a href=\"http:\/\/hbswk.hbs.edu\/item\/the-subconscious-mind-of-the-consumer-and-how-to-reach-it\">subconscious mind<\/a>. <\/span><\/p>\n<p><span>Copy that plays to the five senses can be effectively tied to the reader\u2019s long-term memory to help them build positive associations with a brand.<br \/><\/span><span><br \/><img loading=\"lazy\" src=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/play-to-the-senses-1200x800.jpg\" alt=\"play-to-the-senses\" width=\"640\" height=\"427\" class=\"aligncenter wp-image-963\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/play-to-the-senses-1200x800.jpg 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/play-to-the-senses-420x280.jpg 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/play-to-the-senses-744x496.jpg 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/play-to-the-senses-768x512.jpg 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/play-to-the-senses-300x200.jpg 300w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/play-to-the-senses-570x380.jpg 570w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/play-to-the-senses-1170x780.jpg 1170w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/p>\n<p><strong><span>Examples Of Sensory Trigger Phrases:<\/span><\/strong><\/p>\n<ul>\n<li><span>\u201cTantalizing\u201d\u00a0 &#8211; A tantalizing offer you can\u2019t refuse <\/span><\/li>\n<li><span>\u201cSpot\u201d &#8211; Spot the difference to your business\u2019 bottom line <\/span><\/li>\n<li><span>\u201cFeel\u201d &#8211; Feel the difference when you try X <\/span><\/li>\n<\/ul>\n<p><strong><span>Bonus CRO Tip:<\/span><\/strong><span> Your use of color throughout your pages also adds to your reader&#8217;s emotional response. Play around with contrasting accent colors and take a look at some <a href=\"https:\/\/www.colormatters.com\/color-and-design\/basic-color-theory\">articles on color theory<\/a> to help you select the right shades for your desired website feel. <\/span><\/p>\n<h2><span>6. Use Thrill-Seeking Phrases <\/span><\/h2>\n<p><span>The internet is a sphere for entertainment and your website should offer the same appeal, even if your brand could be seen by some as being quite mundane. If you\u2019re excited about your product and what you have to offer, your marketing copy should reflect that too.<\/span><\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/thrill-seeking-carousel-1200x800.jpg\" alt=\"thrill-seeking-carousel\" width=\"640\" height=\"427\" class=\"aligncenter wp-image-966\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/thrill-seeking-carousel-1200x800.jpg 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/thrill-seeking-carousel-420x280.jpg 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/thrill-seeking-carousel-744x496.jpg 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/thrill-seeking-carousel-768x512.jpg 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/thrill-seeking-carousel-300x200.jpg 300w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/thrill-seeking-carousel-570x380.jpg 570w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/thrill-seeking-carousel-1170x780.jpg 1170w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong><span>Examples Of Exciting Trigger Phrases:<\/span><\/strong><\/p>\n<ul>\n<li><span>\u201cProvocative\u201d &#8211; Try X in one of our new, provocative shades <\/span><\/li>\n<li><span>\u201cAwesome\u201d &#8211; Make your X awesome again by following this tip <\/span><\/li>\n<li><span>\u201cExhilarating\u201d &#8211; Take an exhilarating test drive in the new X <\/span><\/li>\n<\/ul>\n<p><strong><span>Bonus CRO Tip:<\/span><\/strong><span> Add imagery that directs your viewers around the page. Add frames, borders, and button links to guide your audience to the calls to action. However, also remember to use imagery sparingly, as you want to ensure that your design doesn\u2019t distract from the page\u2019s main focus. <\/span><\/p>\n<h2><span>7. Give A Little To Get A Little\u00a0 <\/span><\/h2>\n<p><span>Reciprocal phrases close-in on our natural, human urge to be generous to others. The idea that if you get something for free you need to give something in return is deeply ingrained and marketers take advantage of this with their copy. Offering a free PDF guide in exchange for an email is a subtle and clever way to make use of this technique for lead generation. <\/span><\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/thank-you-offer-1200x800.jpg\" alt=\"thank-you-offer\" width=\"640\" height=\"427\" class=\"aligncenter wp-image-965\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/thank-you-offer-1200x800.jpg 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/thank-you-offer-420x280.jpg 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/thank-you-offer-744x496.jpg 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/thank-you-offer-768x512.jpg 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/thank-you-offer-300x200.jpg 300w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/thank-you-offer-570x380.jpg 570w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/thank-you-offer-1170x780.jpg 1170w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong><span>Examples Of Reciprocal Trigger Phrases: <\/span><\/strong><\/p>\n<ul>\n<li><span>\u201cMatch\u201d &#8211; We match people with great X services <\/span><\/li>\n<li><span>\u201cIntroduce\u201d &#8211; Introduce a friend and we\u2019ll give you X <\/span><\/li>\n<li><span>\u201cFree\u201d &#8211; Free shipping on orders over X <\/span><\/li>\n<\/ul>\n<p><strong><span>Bonus CRO Tip:<\/span><\/strong><span> Every consumer loves a free offer. To facilitate offers to boost e-commerce conversions, make sure you are using them effectively. You don\u2019t want to have to lay out lots of working capital on freebies for visitors who may prefer to just walk away. In all instances, think of giving away freebies as a method for building brand loyalty. For example, give discounts to customers who introduce a friend, or offer discounts to first-time shoppers. Brands can easily set up automated loyalty and referral <a href=\"https:\/\/loyaltylion.com\/pricing\">plugins<\/a> from their <a href=\"https:\/\/www.shopify.com\/online-store\">online storefront<\/a>. <\/span><\/p>\n<h2><span>8. Be A Thought Leader\u00a0 <\/span><\/h2>\n<p><span>As far as the internet empowers consumers to research a product from anywhere at any time, sometimes the wealth of customer reviews, advice columns and alternatives can start to overwhelm many customers. For those that are \u2018on the fence\u2019 in their decision to buy or not to buy, an authoritative source of information may be needed in these indecisive moments. This is where positioning your brand as the expert starts to become very useful. <\/span><\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/like-a-boss-1200x800.jpg\" alt=\"like-a-boss\" width=\"640\" height=\"427\" class=\"aligncenter wp-image-960\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/like-a-boss-1200x800.jpg 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/like-a-boss-420x280.jpg 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/like-a-boss-744x496.jpg 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/like-a-boss-768x512.jpg 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/like-a-boss-300x200.jpg 300w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/like-a-boss-570x380.jpg 570w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/like-a-boss-1170x780.jpg 1170w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong><span>Example Of Authoritative Trigger Words:<\/span><\/strong><\/p>\n<ul>\n<li><span>\u201cKnowledgeable\u201d &#8211; Our knowledgeable team can get back to you in minutes<\/span><\/li>\n<li><span>\u201cExpert\u201d &#8211; Expert X technologies enable you to do more <\/span><\/li>\n<li><span>\u201cGuide\u201d &#8211; We guide you every step of the way <\/span><\/li>\n<\/ul>\n<p><strong><span>A Word Of Caution: <\/span><\/strong><span>It is not enough to position yourself as an expert. You may have the best team of professionals behind you, but if you\u2019re not sharing your expertise on a larger scale, you will struggle to convince a wider audience that you really are a credible source of information. Therefore, aim to build a <a href=\"http:\/\/contentmarketinginstitute.com\/what-is-content-marketing\/\">content marketing campaign<\/a> with real industry clout. Build-up your backlinks and get noticed by thought leaders to truly work towards becoming an authoritative voice. <\/span><\/p>\n<h2><span>9. Be Friendly And Approachable\u00a0 <\/span><\/h2>\n<p><span>Moving on from the reciprocal trigger phrases, friendless is a powerful rapport-building tool. If your product is complicated, some lighter tones of copy can help readers feel less intimidated by the high-level information you have to share. Friendly trigger terms have been utilized by instruction manuals for decades, take the \u2018Dummies\u2019 series of books, for example. The colloquial term \u2018dummy\u2019 creates a relationship between the author and the reader. The authors know where you\u2019re at on a subject and they\u2019re able to empathize and help.\u00a0 <br \/><\/span><span><br \/><img loading=\"lazy\" src=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/be-a-friend-1200x795.jpg\" alt=\"be-a-friend\" width=\"640\" height=\"424\" class=\"aligncenter wp-image-955\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/be-a-friend-1200x795.jpg 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/be-a-friend-420x278.jpg 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/be-a-friend-744x493.jpg 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/be-a-friend-768x509.jpg 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/be-a-friend-300x199.jpg 300w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/be-a-friend-570x378.jpg 570w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/be-a-friend-1170x775.jpg 1170w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/p>\n<p><strong><span>Example Of Friendly Trigger Phrases: <\/span><\/strong><\/p>\n<ul>\n<li><span>\u201cHelp\u201d &#8211; We\u2019re here to help you <\/span><\/li>\n<li><span>\u201cUnderstand\u201d &#8211; We understand how you want to X <\/span><\/li>\n<li><span>\u201cDon\u2019t worry\u201d &#8211; Don\u2019t worry, you can get started in minutes<\/span><\/li>\n<\/ul>\n<p><strong><span>Bonus CRO Tip:<\/span><\/strong><span> In building a friendly rapport with people in real life, businesses should do their best to also think long-term. When you meet a new buddy, you don\u2019t bombard them with requests for favors. You take your time to get to know them before you feel comfortable asking them for anything. In terms of conversion copy, use \u2018smaller\u2019 calls to action to encourage further engagement. Ask people to follow you on social media, or watch a video. Try to avoid jumping to the \u2018hard sell\u2019 in an instant.<\/span><\/p>\n<h2><span>10. Give The Power Back\u00a0 <\/span><\/h2>\n<p><span>Get your readers involved in your copy by handing the power onto them. With the rise of social media, user-generated content is becoming a powerful marketing tool for bringing in traffic and boosting sales. Brands can utilize their audience\u2019s input to build brand loyalty and convince others to become product advocates with things like hashtag campaigns.<br \/><\/span><span><br \/><img loading=\"lazy\" src=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/share-your-experience-1200x800.jpg\" alt=\"share-your-experience\" width=\"640\" height=\"427\" class=\"aligncenter wp-image-964\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/share-your-experience-1200x800.jpg 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/share-your-experience-420x280.jpg 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/share-your-experience-744x496.jpg 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/share-your-experience-768x512.jpg 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/share-your-experience-300x200.jpg 300w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/share-your-experience-570x380.jpg 570w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/share-your-experience-1170x780.jpg 1170w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/p>\n<p><strong><span>Examples Of Transferring Trigger Phrases:<\/span><\/strong><\/p>\n<ul>\n<li><span>\u201cYou\u201d &#8211; We want to hear from you <\/span><\/li>\n<li><span>\u201cSearch #\u201d &#8211; Search #dreamholidayteam for more <\/span><\/li>\n<li><span>\u201cCreate\u201d &#8211; Create your own X <\/span><\/li>\n<\/ul>\n<p><strong><span>Bonus CRO Tip:<\/span><\/strong><span> Placing an emphasis on content that encourages user contribution hinges on your ability to seed these statements in the right places, i.e where your audience spends most of their time online. Make the most of the sites like Pinterest to help you spread your message and prime your customers to buy by creating <a href=\"https:\/\/business.pinterest.com\/en\/getting-started-with-buyable-pins\">shoppable pins<\/a> for your products. You can also make shoppable galleries for Instagram, advertise on Twitter and Facebook and ensure that you are making the most of your audience\u2019s input. <br \/><\/span><\/p>\n<h2>Now it&#8217;s your turn!\u00a0<\/h2>\n<p>Examining your content as a whole and inserting these emotional trigger phrases where they would most persuade is a completely free way of boosting your conversion rates. Be careful about making over-promises with your copy and make sure you use these psychological \u2018hooks\u2019 sparingly, as your audience may be turned off. In all of your efforts, come across as an authoritative source that\u2019s also approachable. Finally, test and make alterations until you find a voice and set of phrases that work.<\/p>\n<p><span>\u00a0<br \/><\/span><strong><span><br \/><img loading=\"lazy\" src=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/victoria.png\" alt=\"author-victoria\" width=\"150\" height=\"150\" class=\"alignleft wp-image-967\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/victoria.png 400w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/victoria-300x300.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>Victoria Greene<\/span><\/strong><span> is a content strategist and freelance writer, blogging at <a href=\"https:\/\/victoriaecommerce.com\/\">Victoriaecommerce<\/a>. Here, she shares quick and easy tips for brands looking to boost conversion rates with compelling copy. <\/span><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[144],"tags":[],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Emotional Trigger Phrases That Boost Conversion Rates -<\/title>\n<meta name=\"description\" content=\"Instigate your visitors to convert better with these emotional trigger phrases. This one quick content fix will do wonders to your conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketmegood.com\/blog\/emotional-trigger-phrases-boost-conversion-rates\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Emotional Trigger Phrases That Boost Conversion Rates -\" \/>\n<meta property=\"og:description\" content=\"Instigate your visitors to convert better with these emotional trigger phrases. This one quick content fix will do wonders to your conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketmegood.com\/blog\/emotional-trigger-phrases-boost-conversion-rates\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Helvijs1\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-27T11:20:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/emotional-trigger-phrases.png?fit=1200%2C630&#038;ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helvis Smoteks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/marketmegood.com\/blog\/#organization\",\"name\":\"Market Me Good\",\"url\":\"https:\/\/marketmegood.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/marketmegood.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/Market-Me-Good-Small-Logo-Digital-Marketing-Blog.png\",\"contentUrl\":\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/Market-Me-Good-Small-Logo-Digital-Marketing-Blog.png\",\"width\":315,\"height\":96,\"caption\":\"Market Me Good\"},\"image\":{\"@id\":\"https:\/\/marketmegood.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketmegood.com\/blog\/#website\",\"url\":\"https:\/\/marketmegood.com\/blog\/\",\"name\":\"\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/marketmegood.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marketmegood.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/marketmegood.com\/blog\/emotional-trigger-phrases-boost-conversion-rates#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/emotional-trigger-phrases.png\",\"contentUrl\":\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/09\/emotional-trigger-phrases.png\",\"width\":1200,\"height\":630,\"caption\":\"emotional trigger phrases\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketmegood.com\/blog\/emotional-trigger-phrases-boost-conversion-rates#webpage\",\"url\":\"https:\/\/marketmegood.com\/blog\/emotional-trigger-phrases-boost-conversion-rates\",\"name\":\"10 Emotional Trigger Phrases That Boost Conversion Rates -\",\"isPartOf\":{\"@id\":\"https:\/\/marketmegood.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketmegood.com\/blog\/emotional-trigger-phrases-boost-conversion-rates#primaryimage\"},\"datePublished\":\"2017-09-27T11:20:22+00:00\",\"dateModified\":\"2017-09-27T11:20:22+00:00\",\"description\":\"Instigate your visitors to convert better with these emotional trigger phrases. 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