{"id":5103,"date":"2021-05-20T16:10:25","date_gmt":"2021-05-20T16:10:25","guid":{"rendered":"https:\/\/marketmegood.com\/blog\/?p=5103"},"modified":"2023-03-09T21:47:52","modified_gmt":"2023-03-09T21:47:52","slug":"the-ultimate-schema-markup-guide-for-wordpress-sites","status":"publish","type":"post","link":"https:\/\/marketmegood.com\/blog\/the-ultimate-schema-markup-guide-for-wordpress-sites","title":{"rendered":"The Ultimate Schema Markup Guide for WordPress Sites"},"content":{"rendered":"

When building a website, it is best to give people and search engines plenty of information about it. Where people are concerned, letting them know what your site is all about encourages the right people to click on your link. For the search engines, it gives them the information they need to know for your site to be listed in the search engine result pages (SERPs). <\/p>\n\n\n\n

There are various ways of achieving this, perhaps the most common being keyword usage. There are also meta tags and descriptions that give explanations of what your content is about. Another, perhaps more advanced type is schema markup.<\/p>\n\n\n\n

Schema markup is often overlooked because of its apparent technical nature, but it\u2019s still very beneficial to use. So, what is it, how is it beneficial, and how do you add schema markup to your WordPress website?<\/p>\n\n\n\n

What\u2019s Schema Markup?<\/h1>\n\n\n\n

You\u2019re likely already aware of rich snippets. If you aren\u2019t, rich snippets are a type of schema markup that tells Google what to display when your website<\/a> shows up. <\/p>\n\n\n\n

Schema markup can also give Google more information about the context of your content. Let\u2019s take for example a website that sells toys for your pets to play with, including toys for mini-pigs. Search terms like \u201cmini-pig toys\u201d will bring up just that, but there\u2019s a problem \u2014 the search can also bring up results for pig toys, as in toys that are pigs. Instead of getting results for toys they can give their mini-pig to play with, they will instead get some results for George and Peppa Pig soft toys. <\/p>\n\n\n\n

Alternatively, you might publish case studies on your website that will help you to demonstrate your value to website visitors that are considering your products. Again, it will be good to clearly explain the context of the content so your readers know exactly what it\u2019s about to avoid any confusion, that\u2019s customer value management<\/a>. Let them know it\u2019s a case study and that they should treat it as such.<\/p>\n\n\n\n

This is where schema markup comes in \u2014 it allows you to provide Google with more context for your content so it knows when your website should be shown, and to whom, as well as the right information to display in the SERPs. <\/p>\n\n\n\n

Schema Markup Types<\/h1>\n\n\n\n

There are literally hundreds of different markup types, so all but the most obscure categories should be available. There are more being introduced all the time, and you can find the full list here<\/a>.<\/p>\n\n\n\n

Some of the most common types include:<\/p>\n\n\n\n

Author<\/strong>: This markup allows you to tell readers that a person or company is the author of a particular piece of content.<\/p>\n\n\n\n

Events<\/strong>: A useful markup tells readers that your content is related to an upcoming event.<\/p>\n\n\n\n

Local Business<\/strong>: Local businesses can use this markup to ensure that details such as opening times and their location are displayed in the SERPs. <\/p>\n\n\n\n

Recipes<\/strong>: A lot of people turn to the internet for recipes, making this markup very useful indeed.<\/p>\n\n\n\n

Article<\/strong>: This markup tells readers the content is an article and allows you to add information such as the title, the publisher, and the rating.<\/p>\n\n\n\n

How Is Schema Markup Beneficial?<\/h1>\n\n\n\n

It\u2019s best to give Google and the other search engines as much information about your website as you can, and schema markup helps you do just that. This helps to let them know that your website is relevant to what people are looking for and more relevant than other websites that might otherwise be shown.<\/p>\n\n\n\n

There\u2019s also the click-through rate (CTR) to take into account. A high CTR tells Google that a lot of people are clicking on your website from their search results. What\u2019s more is that because schema markup helps provide more context, your website is more likely to contain what people are looking for. This, in turn, means they are more likely to click through to other pages on your site, increasing your CTR further. <\/p>\n\n\n\n

Google likes websites with a high CTR. It tells them that people have found what they are looking for and this is entirely what Google is about. Thus, a high CTR tells Google that it\u2019s in their best interests to show your website when people use the right search terms.<\/p>\n\n\n\n

How to Add Schema Markup to Your WordPress Site<\/h1>\n\n\n\n

So, we\u2019ve ascertained that schema markup is a good thing for your site, but the coding aspect will probably sound a bit daunting for a lot of people. The good news is that there are ways to avoid having to do the coding yourself. There are four main ways to achieve this:<\/p>\n\n\n\n