What Is the Google News Performance Report?<\/h2>\n\n\n\n![\"\"](\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-02-at-2.41.03-PM-1200x760.png\")
<\/figure>\n\n\n\nOnline marketers<\/a> rely heavily on feedback regarding how well websites and other assets are performing. Various marketing feedback tools are available that provide marketers with the information they need, allowing them to plan and adapt their strategies accordingly.<\/p>\n\n\n\nThe Google News performance report is an example of such a tool that provides feedback on the performance of news content specifically. The report can be found in the Google Search Console in the vertical menu bar on the left-hand side. It provides information on performance metrics that include:<\/p>\n\n\n\n
- Clicks<\/li>
- Impressions<\/li>
- Click-through rate (CTR)<\/li>
- Device used<\/li>
- Date<\/li>
- Country<\/li><\/ul>\n\n\n\n
How Your Website Will Benefit from the Google News Performance Report<\/h2>\n\n\n\n
Google News is just like the standard Google Search service in many ways. People perform a search and they click on any suitable results that come up. This brings traffic directly to your website. The Google News performance report helps you create content that ranks well in Google News, which can mean plenty of traffic<\/a> coming your way. Not only that, but it\u2019s also highly relevant traffic because people coming to your website have an interest in the news item you published.<\/p>\n\n\n\nHow Much Traffic?<\/h2>\n\n\n\n
In March 2021, almost 540 million people visited Google News in the United States alone. It\u2019s easy to see how gaining just a tiny fraction of that traffic will help to drive visitors to your website.<\/p>\n\n\n\n
The nature of Google News means that any content needs to be considered newsworthy if it is to be listed, making it suitable for certain types of websites. These are typically news outlets like the BBC and CNN. Other suitable websites include those that focus on particular niche topics such as 3D printing, manufacturing or virtual reality and publish relevant news in their focus niche.<\/p>\n\n\n\n
While it\u2019s true that you\u2019re likely to find the big players producing much of the content listed on Google News, it does not mean that smaller websites and organizations can\u2019t also have their content shown. With the Google News performance report, you are armed with the information you need to get your content ranking even above some of the biggest names in news publication. <\/p>\n\n\n\n
Below is a brief look at what it takes to get your news content listed on Google News and how the Google News performance report can help you meet these requirements. <\/p>\n\n\n\n
Create Fresh Content<\/h3>\n\n\n\n
By its very nature, news should be fresh. It should be new information that informs people of recent developments. It\u2019s a good idea to try and publish news as soon as the information is available to give yourself a better chance of ranking well. <\/p>\n\n\n\n
Write Clear Headlines<\/h3>\n\n\n\n
Your headlines help tell Google News what your content is about, so try and make sure they are clear to help Google\u2019s crawler read them. Try also to resist the temptation to use catchy, gimmicky titles because they sound good. They might sound good, but overdo it and you may be making it harder for Google\u2019s crawlers to understand the heading, while it can also make it confusing to people. <\/p>\n\n\n\n
Remember \u2014 a high CTR is important, and clear headlines will encourage the right people to click on your link, improving your CTR in addition to driving more traffic your way. If the Google News performance report says you have a low CTR, your headings may be part of the problem.<\/p>\n\n\n\n
Relevance<\/h3>\n\n\n\n
Relevance is a key aspect of getting any content listed, and news content is no exception. To let Google News know that your content is relevant to what people are looking for, make sure:<\/p>\n\n\n\n
- You use the right keywords,<\/li>
- And the keywords you use are relevant to the article.<\/li><\/ol>\n\n\n\n
Google\u2019s algorithm prioritizes customer value management<\/a>, and it will know if your keywords don\u2019t fit what the user was looking for when they clicked on the content. For example, If they\u2019re searching for vape juice<\/a>, bombarding them with links promoting hotels at Niagara Falls will be useless, and you will likely have a high bounce rate from any traffic you do get anyway. <\/p>\n\n\n\nMake sure also to do research on which keywords to use. Try and target those with a high search volume and low\/medium competition. The Google Ads Keyword Planner<\/a> is an excellent keyword research tool that\u2019s also free to use. <\/p>\n\n\n\nCreate SEO-Friendly Content <\/h3>\n\n\n\n
<\/figure>\n\n\n\nOnline marketers<\/a> rely heavily on feedback regarding how well websites and other assets are performing. Various marketing feedback tools are available that provide marketers with the information they need, allowing them to plan and adapt their strategies accordingly.<\/p>\n\n\n\n The Google News performance report is an example of such a tool that provides feedback on the performance of news content specifically. The report can be found in the Google Search Console in the vertical menu bar on the left-hand side. It provides information on performance metrics that include:<\/p>\n\n\n\n Google News is just like the standard Google Search service in many ways. People perform a search and they click on any suitable results that come up. This brings traffic directly to your website. The Google News performance report helps you create content that ranks well in Google News, which can mean plenty of traffic<\/a> coming your way. Not only that, but it\u2019s also highly relevant traffic because people coming to your website have an interest in the news item you published.<\/p>\n\n\n\n In March 2021, almost 540 million people visited Google News in the United States alone. It\u2019s easy to see how gaining just a tiny fraction of that traffic will help to drive visitors to your website.<\/p>\n\n\n\n The nature of Google News means that any content needs to be considered newsworthy if it is to be listed, making it suitable for certain types of websites. These are typically news outlets like the BBC and CNN. Other suitable websites include those that focus on particular niche topics such as 3D printing, manufacturing or virtual reality and publish relevant news in their focus niche.<\/p>\n\n\n\n While it\u2019s true that you\u2019re likely to find the big players producing much of the content listed on Google News, it does not mean that smaller websites and organizations can\u2019t also have their content shown. With the Google News performance report, you are armed with the information you need to get your content ranking even above some of the biggest names in news publication. <\/p>\n\n\n\n Below is a brief look at what it takes to get your news content listed on Google News and how the Google News performance report can help you meet these requirements. <\/p>\n\n\n\n By its very nature, news should be fresh. It should be new information that informs people of recent developments. It\u2019s a good idea to try and publish news as soon as the information is available to give yourself a better chance of ranking well. <\/p>\n\n\n\n Your headlines help tell Google News what your content is about, so try and make sure they are clear to help Google\u2019s crawler read them. Try also to resist the temptation to use catchy, gimmicky titles because they sound good. They might sound good, but overdo it and you may be making it harder for Google\u2019s crawlers to understand the heading, while it can also make it confusing to people. <\/p>\n\n\n\n Remember \u2014 a high CTR is important, and clear headlines will encourage the right people to click on your link, improving your CTR in addition to driving more traffic your way. If the Google News performance report says you have a low CTR, your headings may be part of the problem.<\/p>\n\n\n\n Relevance is a key aspect of getting any content listed, and news content is no exception. To let Google News know that your content is relevant to what people are looking for, make sure:<\/p>\n\n\n\n Google\u2019s algorithm prioritizes customer value management<\/a>, and it will know if your keywords don\u2019t fit what the user was looking for when they clicked on the content. For example, If they\u2019re searching for vape juice<\/a>, bombarding them with links promoting hotels at Niagara Falls will be useless, and you will likely have a high bounce rate from any traffic you do get anyway. <\/p>\n\n\n\n Make sure also to do research on which keywords to use. Try and target those with a high search volume and low\/medium competition. The Google Ads Keyword Planner<\/a> is an excellent keyword research tool that\u2019s also free to use. <\/p>\n\n\n\nHow Your Website Will Benefit from the Google News Performance Report<\/h2>\n\n\n\n
How Much Traffic?<\/h2>\n\n\n\n
Create Fresh Content<\/h3>\n\n\n\n
Write Clear Headlines<\/h3>\n\n\n\n
Relevance<\/h3>\n\n\n\n
Create SEO-Friendly Content <\/h3>\n\n\n\n
![\"\"](\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-02-at-2.52.52-PM-1-1200x635.png\")
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