{"id":2854,"date":"2020-03-04T17:59:06","date_gmt":"2020-03-04T17:59:06","guid":{"rendered":"https:\/\/marketmegood.com\/blog\/?p=2854"},"modified":"2021-01-15T14:09:02","modified_gmt":"2021-01-15T14:09:02","slug":"hotjar-tracking-guide","status":"publish","type":"post","link":"https:\/\/marketmegood.com\/blog\/hotjar-tracking-guide","title":{"rendered":"Hotjar Tracking: How To Set It Up And Use It Wisely (2021 Guide)"},"content":{"rendered":"

Running a business online<\/span><\/a> requires lots of research, investment and effort.<\/span><\/p>\n\n\n\n

With the right information though, you can ensure your business is offering what\u2019s best for your users and the business itself.<\/span><\/p>\n\n\n\n

An analytics tool that gathers important numbers such as bounce rate or page traffic, that doesn\u2019t help much if you don\u2019t understand why users behave a particular way.<\/span><\/p>\n\n\n\n

You need to know exactly where your users are experiencing issues on your website that drive them away, why they don\u2019t convert, which ultimately affects your bottom line.<\/span><\/p>\n\n\n\n

One of the best ways to get such useful and important data for your business is by using a website tracking tool.<\/span><\/p>\n\n\n\n

This guide looks at <\/span>Hotjar<\/span><\/a>, one of the best software for behavior analytics and website tracking, which has proven itself an effective way of measuring website user experience among other critical applications.<\/span><\/p>\n\n\n\n

What Is Hotjar?<\/b><\/h2>\n\n\n\n
\"What<\/figure><\/div>\n\n\n\n

Hotjar is a behavior analytics, website optimization, and user feedback software that can track how users interact with different aspects and areas of your website. It also delivers their feedback in multiple ways using tools like session recordings, form and funnel analysis tools, surveys and heatmaps.<\/span><\/p>\n\n\n\n

The software is designed to help user experience professionals and marketers easily get user feedback because it\u2019s easy to use, and offers more in-depth, granular data analysis and flexibility to split test changes on your webpages.<\/span><\/p>\n\n\n\n

It complements the insights and data you get from <\/span>Google Analytics<\/span><\/a> and other similar web analytics tools so you can understand what\u2019s happening on your site, what users want and what they have to say.<\/span><\/p>\n\n\n\n

Benefits of Using Hotjar<\/b><\/h2>\n\n\n\n

There are several reasons why you should be using Hotjar for your site especially if you own one and\/or you\u2019re trying to improve it. Among these reasons include:<\/span><\/p>\n\n\n\n

Provides visually clear data points about what\u2019s happening on your website<\/b><\/h3>\n\n\n\n

If you already have an analytics tool, you can see the overall picture of your website\u2019s ecosystem, including traffic data that helps you understand conversions. However, Hotjar goes further to show why users behave the way they do and exactly what they\u2019re doing on your site.<\/span><\/p>\n\n\n\n

It puts you on the same level as your users so you can experience the site through their eyes through tools like:<\/span><\/p>\n\n\n\n