{"id":2545,"date":"2019-11-25T14:05:15","date_gmt":"2019-11-25T14:05:15","guid":{"rendered":"https:\/\/marketmegood.com\/blog\/?p=2545"},"modified":"2024-03-02T16:36:21","modified_gmt":"2024-03-02T16:36:21","slug":"seo-case-study-3","status":"publish","type":"post","link":"https:\/\/marketmegood.com\/blog\/seo-case-study-3","title":{"rendered":"SEO Case Study: How We Increased SEO Traffic by 550% In 9 months"},"content":{"rendered":"

Every forward-thinking marketer knows that traditional marketing is losing its power by every minute. We are not an exception. Over the years we have witnessed the rising power of content marketing through our clients in various industries.<\/p>\n\n\n\n

Therefore, we feel that forwarding this message to our readers is of great importance.<\/p>\n\n\n\n

Through our work, we have noticed that many businesses view content marketing as a daunting task.<\/p>\n\n\n\n

And there is no wonder why.<\/p>\n\n\n\n

Content marketing is a commitment, not a campaign. The amount of time and effort this commitment usually takes can be scary – we get it. But at the same time, it can reap great rewards.<\/p>\n\n\n\n

More visitors on your site also means more revenue<\/strong> as more impressions, signups, and purchases are made.<\/p>\n\n\n\n

And driving organic traffic<\/strong> to the content that potential customers are interested is our specialty! This is the approach we have tested over and over again and it hasn\u2019t let us down a single time.<\/p>\n\n\n\n

But how do you capture more traffic in the times where everybody is creating content and the competition is fiercer than ever?<\/p>\n\n\n\n

With SEO, of course!<\/p>\n\n\n\n

Through this SEO case study, we want to show you the true power of content marketing. In particular, the process that let us increase our client\u2019s organic traffic by 550% in 9 months.<\/strong><\/p>\n\n\n\n

Before we dive in, you should know that every industry is different. Therefore, every campaign and niche will have its own unique nuances. However, the main idea always stays the same. Create customer-focused content<\/strong> and double down on the most powerful SEO tactics<\/strong> to market the content.<\/p>\n\n\n\n

Now that you know what we are all about, let\u2019s see how great results are born!<\/p>\n\n\n\n

Sharing Our Clients Vision<\/h2>\n\n\n\n

Before starting any significant work, thorough preparation must be done. This is extremely important, therefore, we will reveal how we prepare for success.<\/p>\n\n\n\n

The first thing that we always do to ensure that we can deliver SEO success to our client is really simple.<\/p>\n\n\n\n

Communication is the key.<\/p>\n\n\n\n

You must have a complete understanding of your client\u2019s goals to deliver results. Therefore, the first thing we do is understanding our client\u2019s business.<\/strong><\/p>\n\n\n\n

All of our digital growth strategies are carefully planned and executed. And the first steps are always the most important ones.<\/p>\n\n\n\n

Without having a full picture, it is going to be impossible to see where you are going.<\/p>\n\n\n\n

For this reason, we have perfected our processes to deliver us the right information every single time. Since this is an extremely important piece that contributes to the successful outcome of the growth strategy, we will go over the key things that we do to align our vision with our client\u2019s goals.<\/p>\n\n\n\n

The Starting Point<\/h2>\n\n\n\n

Over the course of three meetings, we will fully understand where our client is right now, where they are going, and how we can help to achieve their goal.<\/p>\n\n\n\n

The first meeting<\/strong> is focused on acquiring answers to these crucial questions.<\/p>\n\n\n\n

  1. What are the company\u2019s business goals for the next half-year;<\/li>
  2. Are the goals realistic and achievable;<\/li>
  3. Who is their buyer persona;<\/li>
  4. What is their customer lifetime value.<\/li><\/ol>\n\n\n\n

    Knowing this allows us to know if the partnership can be successful.<\/p>\n\n\n\n

    In the case of our client, we learned that their goals were ambitious. They wanted to grow their traffic from 2k to 10k visitors per month<\/strong> in one year<\/strong>. That\u2019s 500% traffic increase!<\/p>\n\n\n\n

    To understand if their goals were realistic, we got our hands dirty with extensive research. This means hours of getting to know their business, buyer personas, competitive landscape, what was already done, and where we could improve.<\/p>\n\n\n\n

    What we got in return is an already suspected confirmation that their goal is reachable. While it still seemed like an ambitious goal to aim for, we knew that with the right strategy it wasn\u2019t something out of our reach.<\/p>\n\n\n\n

    At this point, we were certain that our collaboration would bring more business to the table for our client. This is exactly what we are looking for!<\/p>\n\n\n\n

    Without any further thought, we started the preparation for the second meeting.<\/p>\n\n\n\n

    The Second Meeting – Preparing The Right Growth Plan<\/h2>\n\n\n\n

    The second meeting<\/strong> is all about mapping out the potential that we could tap into for our client. This means creating a digital-growth proposal draft.<\/p>\n\n\n\n

    When we started working with our client, they already had some content under their brand. As it is with most of our new clients, the content was a bit messy and could use some freshening up. With all of that in mind, it still generated about 2\u2019000 visitors per month from organic search.<\/p>\n\n\n\n

    So, only 8\u2019000 more to go until the goal is reached?<\/p>\n\n\n\n

    \"\"\/<\/figure><\/div>\n\n\n\n

    After all of our research, we knew that on average a polished, optimized, and value-packed blog post could bring our client about 130 visits a month. That meant that we would need to create 64 unique-content pieces <\/strong>within a year to achieve the growth our client wanted.<\/p>\n\n\n\n

    Here’s how our plan from month to month looked like to get those 10 000 a month: <\/p>\n\n\n\n

    M<\/strong>onth<\/td>Visitors<\/strong><\/td>How much in % <\/strong><\/td><\/tr>
    February<\/td>2000<\/td>17.5%<\/td><\/tr>
    March<\/td>2350<\/td>17.5%<\/td><\/tr>
    April<\/td>2761<\/td>17.5%<\/td><\/tr>
    May<\/td>3244<\/td>17.5%<\/td><\/tr>
    June<\/td>3812<\/td>17.5%<\/td><\/tr>
    July<\/td>4479<\/td>17.5%<\/td><\/tr>
    August<\/td>5263<\/td>17.5%<\/td><\/tr>
    September<\/td>6184<\/td>17.5%<\/td><\/tr>
    Oktober<\/td>7267<\/td>17.5%<\/td><\/tr>
    November<\/td>8538<\/td>17.5%<\/td><\/tr>
    December<\/td>10032<\/td>17.5%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    So every month we need an increase of 17.5%.
    <\/p>\n\n\n\n

    In this case, the strategy was to double-down on creating quality content focused on the needs of potential customers.<\/p>\n\n\n\n

    The end goal for us is always the same – we make sure that our proposal achieves our client\u2019s goals<\/strong> and is profitable to their business<\/strong> at the same time.<\/p>\n\n\n\n

    If the answer is yes, and in this case it was, we proceed with the final phase of preparation work.<\/p>\n\n\n\n

    The Third Meeting – Master Plan<\/h2>\n\n\n\n

    The preparation for the third meeting is always massive. All the information that we learned now needed to be interpreted into action steps and results<\/strong>.<\/p>\n\n\n\n

    So, we got buried in work again.<\/p>\n\n\n\n

    We mapped out what needed to be done each week over the 12 month period to achieve the results we wanted. Over the years we have found that mapping out every detail is imperative to achieving results.<\/p>\n\n\n\n

    We will share the general focus points<\/strong> of our growth strategy:<\/p>\n\n\n\n