{"id":2187,"date":"2019-08-30T13:27:45","date_gmt":"2019-08-30T13:27:45","guid":{"rendered":"https:\/\/marketmegood.com\/blog\/?p=2187"},"modified":"2020-10-19T14:33:25","modified_gmt":"2020-10-19T14:33:25","slug":"seo-case-study-4","status":"publish","type":"post","link":"https:\/\/marketmegood.com\/blog\/seo-case-study-4","title":{"rendered":"How We Reached Client&#8217;s Targets &#8211; Ranked 1st for Their Top Keyword and 3x Site&#8217;s Traffic"},"content":{"rendered":"<p>Finding an agency that you can <strong>trust <\/strong>and you know <strong>will deliver results <\/strong>is never easy.<\/p>\n\n\n\n<p>Never&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"381\" height=\"298\" src=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/never-gif.gif\" alt=\"\" class=\"wp-image-2218\"\/><\/figure>\n\n\n\n<p>In 99% of the cases, most of the marketing agencies that promise to deliver results &#8211;<strong> won&#8217;t live up to client&#8217;s expectations.<\/strong><\/p>\n\n\n\n<p>That&#8217;s just the reality.<\/p>\n\n\n\n<p>So, this is the story about how we did 2 things:<\/p>\n\n\n\n<p><strong>1. First &#8211; Ranked on the 1st place on Google client&#8217;s focus keyword<\/strong> beating pages like Bitcoin.com, Binance.com, buybitcoinworldwide.com, cex.io, coinmama.com, and many other pages that are way more authoritative than our client\u2019s site<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2998\" height=\"1857\" src=\"https:\/\/i0.wp.com\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/1st-page-of-Google-buy-bitcoin-with-credit-card-Incognito-Blurred-version.png?fit=1200%2C743&amp;ssl=1\" alt=\"\" class=\"wp-image-3147\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/1st-page-of-Google-buy-bitcoin-with-credit-card-Incognito-Blurred-version.png 2998w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/1st-page-of-Google-buy-bitcoin-with-credit-card-Incognito-Blurred-version-744x461.png 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/1st-page-of-Google-buy-bitcoin-with-credit-card-Incognito-Blurred-version-1200x743.png 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/1st-page-of-Google-buy-bitcoin-with-credit-card-Incognito-Blurred-version-420x260.png 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/1st-page-of-Google-buy-bitcoin-with-credit-card-Incognito-Blurred-version-768x476.png 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/1st-page-of-Google-buy-bitcoin-with-credit-card-Incognito-Blurred-version-1536x951.png 1536w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/1st-page-of-Google-buy-bitcoin-with-credit-card-Incognito-Blurred-version-2048x1269.png 2048w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/1st-page-of-Google-buy-bitcoin-with-credit-card-Incognito-Blurred-version-640x396.png 640w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/1st-page-of-Google-buy-bitcoin-with-credit-card-Incognito-Blurred-version-750x465.png 750w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/1st-page-of-Google-buy-bitcoin-with-credit-card-Incognito-Blurred-version-1140x706.png 1140w\" sizes=\"(max-width: 2998px) 100vw, 2998px\" \/><\/figure>\n\n\n\n<p>The thing is, that was a very competitive keyword and definitely not an easy thing to do &#8211;<strong> \ud835\udc2d\ud835\udc21\ud835\udc1e \ud835\udc24\ud835\udc1e\ud835\udc32\ud835\udc30\ud835\udc28\ud835\udc2b\ud835\udc1d \ud835\udc1d\ud835\udc22\ud835\udc1f\ud835\udc1f\ud835\udc22\ud835\udc1c\ud835\udc2e\ud835\udc25\ud835\udc2d\ud835\udc32 is \ud835\udfd5\ud835\udfd0 (according to Ahrefs), monthly search volume 25,000, and it&#8217;s a &#8220;buy&#8221; intent keyword:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2872\" height=\"891\" src=\"https:\/\/i1.wp.com\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword.png?fit=1200%2C372&amp;ssl=1\" alt=\"Case study Paybis\" class=\"wp-image-3156\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword.png 2872w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword-744x231.png 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword-1200x372.png 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword-420x130.png 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword-768x238.png 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword-1536x477.png 1536w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword-2048x635.png 2048w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword-640x199.png 640w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword-750x233.png 750w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword-1140x354.png 1140w\" sizes=\"(max-width: 2872px) 100vw, 2872px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>2. Second &#8211; We tripled the site&#8217;s traffic.<\/strong> It went from 15,400 to 48,600 &#8211; that&#8217;s a 315% increase:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1958\" height=\"1572\" src=\"https:\/\/i1.wp.com\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-3x-traffic.png?fit=1200%2C963&amp;ssl=1\" alt=\"\" class=\"wp-image-3146\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-3x-traffic.png 1958w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-3x-traffic-744x597.png 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-3x-traffic-1200x963.png 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-3x-traffic-420x337.png 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-3x-traffic-768x617.png 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-3x-traffic-1536x1233.png 1536w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-3x-traffic-640x514.png 640w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-3x-traffic-750x602.png 750w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-3x-traffic-1140x915.png 1140w\" sizes=\"(max-width: 1958px) 100vw, 1958px\" \/><\/figure>\n\n\n\n<p>Up till now we have managed to surpass expectations of every single client we have worked with. <\/p>\n\n\n\n<p>In fact, <strong>we are getting used to hear our clients tell us &#8211;<\/strong> &#8220;great job guys&#8221; over &amp; over again. <\/p>\n\n\n\n<p>Hence, in this post:<\/p>\n\n\n\n<ol><li>I will show how we made sure we know exactly what our client <strong>wants us to deliver<\/strong><\/li><li><strong>How we reached the milestones <\/strong>that we set together with the client<\/li><li>And bonus &#8211; <strong>how we over-over delivered<\/strong><\/li><\/ol>\n\n\n\n<p><strong>Note: <\/strong>due to confidentiality agreement some of the details about the client cannot be disclosed.<\/p>\n\n\n\n<p>So, how did we deliver what we promised?<\/p>\n\n\n\n<h2>Personalize the offering<\/h2>\n\n\n\n<p>Let&#8217;s start from the beginning &#8211; before we do anything, we understand what our client&#8217;s want to achieve.<\/p>\n\n\n\n<p>That&#8217;s also where the most agencies fail&#8230;<\/p>\n\n\n\n<p>Because let&#8217;s face it &#8211; <strong>it ain&#8217;t easy to deliver what you have promised.<\/strong><\/p>\n\n\n\n<p> So, how do we Market our clients Real Good? <\/p>\n\n\n\n<p><strong>Each and every time:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1320\" height=\"818\" src=\"https:\/\/i2.wp.com\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/TrustPilot-review-Alan.png?fit=1200%2C744&amp;ssl=1\" alt=\"Market Me Good review\" class=\"wp-image-2188\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/TrustPilot-review-Alan.png 1320w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/TrustPilot-review-Alan-420x260.png 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/TrustPilot-review-Alan-744x461.png 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/TrustPilot-review-Alan-768x476.png 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/TrustPilot-review-Alan-1200x744.png 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/TrustPilot-review-Alan-640x397.png 640w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/TrustPilot-review-Alan-750x465.png 750w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/TrustPilot-review-Alan-1140x706.png 1140w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/><figcaption>  Source of the review &#8211;  <a href=\"https:\/\/www.trustpilot.com\/review\/marketmegood.com\">https:\/\/www.trustpilot.com\/review\/marketmegood.com<\/a>   <\/figcaption><\/figure>\n\n\n\n<p>And time and time again <strong>(#HumbleBrag):<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1318\" height=\"862\" src=\"https:\/\/i2.wp.com\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/TrustPilot-review-Rihards.png?fit=1200%2C785&amp;ssl=1\" alt=\"MMG review\" class=\"wp-image-2189\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/TrustPilot-review-Rihards.png 1318w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/TrustPilot-review-Rihards-420x275.png 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/TrustPilot-review-Rihards-744x487.png 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/TrustPilot-review-Rihards-768x502.png 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/TrustPilot-review-Rihards-1200x785.png 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/TrustPilot-review-Rihards-640x419.png 640w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/TrustPilot-review-Rihards-750x491.png 750w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/TrustPilot-review-Rihards-1140x746.png 1140w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/><figcaption> Source of the review &#8211;  <a href=\"https:\/\/www.trustpilot.com\/review\/marketmegood.com\">https:\/\/www.trustpilot.com\/review\/marketmegood.com<\/a>  <\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Before we start a new collaboration <strong>we acquire understanding on what we have to do for this partnership to be considered a success.<\/strong><\/p><\/blockquote>\n\n\n\n<p>When you understand what client wants (and you confirm that) &#8211; only then it&#8217;s possible to produce what&#8217;s expected of you.<\/p>\n\n\n\n<p>This sounds obvious but <strong>most of the agencies sell standardized packages that can&#8217;t help a single business.<\/strong><\/p>\n\n\n\n<p>And this is the main difference that sets our service apart from others.<\/p>\n\n\n\n<h2>How to understand Client&#8217;s expectations<\/h2>\n\n\n\n<p><strong>We have never started a partnership without knowing <\/strong>what the client is <strong>expecting us to deliver<\/strong>.<\/p>\n\n\n\n<p>NEVER!<\/p>\n\n\n\n<p>That&#8217;s it..<\/p>\n\n\n\n<p>And this is possible only with a proper sales process in place.<\/p>\n\n\n\n<p>On average <strong>it takes 2-3 months for us to acquire a new client<\/strong> but <em><strong>it&#8217;s necessary to ensure client satisfaction.<\/strong><\/em><\/p>\n\n\n\n<p>So, here&#8217;s our process to ensure we understand what needs to be done.<\/p>\n\n\n\n<h3>First meeting<\/h3>\n\n\n\n<ul><li><strong>First meeting: <\/strong>our goal is to understand our client&#8217;s business &#8211; we try to understand what they want to achieve during the next 6 months (whether it is realistic and achievable), who their ideal buyer persona is, and how much they earn from one client (customer lifetime value).<\/li><\/ul>\n\n\n\n<p><strong>Sometimes, we cannot help the business<\/strong>.<\/p>\n\n\n\n<p>And we are honest about that!<\/p>\n\n\n\n<p>In the case of <strong>our client<\/strong>, their goal was clear:<\/p>\n\n\n\n<ol><li><strong>They wanted to double their website&#8217;s traffic<\/strong> <\/li><li>And <strong>rank one of their page for a specific keyword<\/strong> on the first page of Google<\/li><\/ol>\n\n\n\n<p><strong>After conducting our research &#8211;<\/strong> we understood that the goals were realistic and achievable.<\/p>\n\n\n\n<p>So, we proceeded to the second phase:<\/p>\n\n\n\n<h3>Second meeting<\/h3>\n\n\n\n<ul><li><strong>Second meeting: <\/strong>When we see that we can help a company achieve their goals and help them make more money &#8211; <strong>we start the planning. <\/strong>For the second meeting we prepare the draft of the proposal that aims to achieve their goals.<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>It&#8217;s really important for us to make sure we can achieve our clients&#8217; goals.<\/p><\/blockquote>\n\n\n\n<p>&#8211;&gt; There&#8217;s no secret. The only way to help the client to achieve their goals is by acquiring a lot of<strong> experience <\/strong>and by doing<strong> extensive research<\/strong>.<\/p>\n\n\n\n<p>Once we are sure we can help, we proceed to the next step.<\/p>\n\n\n\n<p>&#8211;&gt;That&#8217;s not a secret,<strong> <a href=\"https:\/\/marketmegood.com\/ico-marketing-agency\/\">we charge a premium<\/a><\/strong>. <\/p>\n\n\n\n<p>So, it&#8217;s important for us that we make money for our clients.<\/p>\n\n\n\n<p><strong>Here, the math is simple ==&gt; we need to make sure our proposal not only achieves our client&#8217;s goal but also our service is profitable to their business <\/strong>(profit minus our monthly fee = more money).<\/p>\n\n\n\n<p>If the answer is yes, we prepare a proposal of the things and tasks we&#8217;ll do month-over-month to hit the targets we set in the first step.<\/p>\n\n\n\n<p>And then we discuss this during the second meeting to make sure it is in line with what the client has in mind and then we proceed by making a super detailed plan:<\/p>\n\n\n\n<h3>Third meeting<\/h3>\n\n\n\n<ul><li><strong>Third meeting: <\/strong>here we present what we&#8217;ll do each day and week-over-week to achieve the client&#8217;s targets.<\/li><\/ul>\n\n\n\n<p>The strategy is so detailed <strong>that most of the agencies charge several thousand USD for this<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"2293\" height=\"1341\" src=\"https:\/\/i2.wp.com\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/First-2-months-for-Paybis.png?fit=1200%2C702&amp;ssl=1\" alt=\"marketing planning\" class=\"wp-image-2190\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/First-2-months-for-Paybis.png 2293w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/First-2-months-for-Paybis-420x246.png 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/First-2-months-for-Paybis-744x435.png 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/First-2-months-for-Paybis-768x449.png 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/First-2-months-for-Paybis-1200x702.png 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/First-2-months-for-Paybis-640x374.png 640w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/First-2-months-for-Paybis-750x439.png 750w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/08\/First-2-months-for-Paybis-1140x667.png 1140w\" sizes=\"(max-width: 2293px) 100vw, 2293px\" \/><\/figure>\n\n\n\n<ol><li>We created a <strong>plan for the next 6 months<\/strong><\/li><li>Made a <strong>Ghant Chart with all the activities<\/strong> for each weak<\/li><li>And added <strong>forecasts of expected increase in traffic and keyword positions <\/strong>for each month<\/li><\/ol>\n\n\n\n<p>All this can be done only because we have 10+ years in experience in content creation and SEO.<\/p>\n\n\n\n<p>We believe this to be the most important phase to ensure that the goals are reached &#8211; that&#8217;s why it&#8217;s crucial for us to make sure that the tasks are aligned with the client&#8217;s expectations.<\/p>\n\n\n\n<p>In the case of our client &#8211; that&#8217;s exactly what happened. <\/p>\n\n\n\n<p>We created the proposal, our client was really happy about it, and we started the work.<\/p>\n\n\n\n<h2>How to reach Client&#8217;s goals<\/h2>\n\n\n\n<p>As I stated above &#8211; the goals were ambitious.<\/p>\n\n\n\n<p><strong>Our client <\/strong>wanted 2 things and only 2 things:<\/p>\n\n\n\n<ul><li><strong>To double website&#8217;s organic traffic <\/strong><\/li><li><strong>And rank on 1st page on Google for specific keywords<\/strong><\/li><\/ul>\n\n\n\n<p>We did the research.<\/p>\n\n\n\n<p>And we knew <strong>this will be really really hard to do.<\/strong><\/p>\n\n\n\n<p>Because the whole blockchain space is very competative. <\/p>\n\n\n\n<h3>Doubling Site&#8217;s Traffic<\/h3>\n\n\n\n<p>Long story short &#8211; <strong>we made a very detailed plan and did it!<\/strong><\/p>\n\n\n\n<p>Thanks to our research and the plan &#8211; we achieved the goal.<\/p>\n\n\n\n<p>In fact<strong>, we over-delivered.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>The goal was to double the site&#8217;s traffic we 3x (trippled) it. <\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"963\" src=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-3x-traffic-1200x963.png\" alt=\"Paybis-case-study-3x-traffic\" class=\"wp-image-3146\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-3x-traffic-1200x963.png 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-3x-traffic-744x597.png 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-3x-traffic-420x337.png 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-3x-traffic-768x617.png 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-3x-traffic-1536x1233.png 1536w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-3x-traffic-640x514.png 640w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-3x-traffic-750x602.png 750w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-3x-traffic-1140x915.png 1140w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-3x-traffic.png 1958w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Pretty cool, huh?<\/p>\n\n\n\n<p>But wait..<\/p>\n\n\n\n<p>You are probably thinking &#8211; <strong>the traffic probably was growing already before!!!<\/strong><\/p>\n\n\n\n<p>Nop, that was not the case.<\/p>\n\n\n\n<p><strong>We took over our client&#8217;s SEO on March, 2019.<\/strong><\/p>\n\n\n\n<p>And <strong>before that<\/strong> &#8211; organic traffic wasn&#8217;t growing almost at all.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"2299\" height=\"925\" src=\"https:\/\/i0.wp.com\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/Capture.png?fit=1200%2C483&amp;ssl=1\" alt=\"\" class=\"wp-image-2227\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/Capture.png 2299w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/Capture-420x169.png 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/Capture-744x299.png 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/Capture-768x309.png 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/Capture-1200x483.png 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/Capture-640x258.png 640w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/Capture-750x302.png 750w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/Capture-1140x459.png 1140w\" sizes=\"(max-width: 2299px) 100vw, 2299px\" \/><figcaption> <strong>BEFORE <\/strong>we started the work on March, 2019 <\/figcaption><\/figure>\n\n\n\n<p>If you compare the <strong>before and after images<\/strong>, you can see that the increase is quite noticeable.<\/p>\n\n\n\n<p>What&#8217;s even more impressive &#8211; the increase in <strong>revenue.<\/strong><\/p>\n\n\n\n<p>Their transaction amount grew even more.<\/p>\n\n\n\n<p>Here you can see how<strong> the number of conversions from the total amount of site&#8217;s traffic compares to conversion from organic traffic.<\/strong><\/p>\n\n\n\n<p>In this case, the total number of Conversions and Conversion Value grew by 10% and 13% respectively.<\/p>\n\n\n\n<p class=\"has-text-align-left\">**<strong>Note: <\/strong>This is the growth of conversions from the overall site&#8217;s traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"2284\" height=\"684\" src=\"https:\/\/i0.wp.com\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/2019-09-04-19_40_04-Analytics.png?fit=1200%2C359&amp;ssl=1\" alt=\"\" class=\"wp-image-2222\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/2019-09-04-19_40_04-Analytics.png 2284w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/2019-09-04-19_40_04-Analytics-420x126.png 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/2019-09-04-19_40_04-Analytics-744x223.png 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/2019-09-04-19_40_04-Analytics-768x230.png 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/2019-09-04-19_40_04-Analytics-1200x359.png 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/2019-09-04-19_40_04-Analytics-640x192.png 640w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/2019-09-04-19_40_04-Analytics-750x225.png 750w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/2019-09-04-19_40_04-Analytics-1140x341.png 1140w\" sizes=\"(max-width: 2284px) 100vw, 2284px\" \/><\/figure>\n\n\n\n<p>And here&#8217;s the amazing part.<\/p>\n\n\n\n<p>The Conversions from Organic traffic simply rocketed <a href=\"https:\/\/emojipedia.org\/rocket\/\">\ud83d\ude80<\/a><\/p>\n\n\n\n<p><strong>In the same period, Conversions from organic search grew by 27% and Conversion Value by stunning 43%.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>That&#8217;s 2x and 4x increase \ud83e\udd11 <\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1597\" height=\"770\" src=\"https:\/\/i1.wp.com\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/2019-09-04-19_47_30-Analytics.png?fit=1200%2C579&amp;ssl=1\" alt=\"\" class=\"wp-image-2223\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/2019-09-04-19_47_30-Analytics.png 1597w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/2019-09-04-19_47_30-Analytics-420x203.png 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/2019-09-04-19_47_30-Analytics-744x359.png 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/2019-09-04-19_47_30-Analytics-768x370.png 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/2019-09-04-19_47_30-Analytics-1200x579.png 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/2019-09-04-19_47_30-Analytics-640x309.png 640w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/2019-09-04-19_47_30-Analytics-750x362.png 750w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2019\/09\/2019-09-04-19_47_30-Analytics-1140x550.png 1140w\" sizes=\"(max-width: 1597px) 100vw, 1597px\" \/><\/figure>\n\n\n\n<p>*For obvious reasons, we had blur out some numbers \ud83d\ude09<\/p>\n\n\n\n<p>So, clearly &#8211; we hit the first goal.<\/p>\n\n\n\n<p>But what about the second? <\/p>\n\n\n\n<h3>Reaching The 1st Place on Google for a Specific Keyword<\/h3>\n\n\n\n<p>To<strong> increase rankings for specific keywords&#8230;<\/strong><\/p>\n\n\n\n<p>&#8230;that&#8217;s never easy.<\/p>\n\n\n\n<p><strong>Especially if the keywords have high competition, and this was not an exception<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"372\" src=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword-1200x372.png\" alt=\"focus keyword\" class=\"wp-image-3156\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword-1200x372.png 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword-744x231.png 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword-420x130.png 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword-768x238.png 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword-1536x477.png 1536w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword-2048x635.png 2048w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword-640x199.png 640w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword-750x233.png 750w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/Paybis-case-study-top-keyword-1140x354.png 1140w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>As you probably know by now &#8211; we have mastered the skill of delivering results.<\/p>\n\n\n\n<p>But the problem is, there&#8217;s no magic sauce to share &#8211; <strong>it&#8217;s all about hard work and using what we learn along the way.<\/strong><\/p>\n\n\n\n<p>And here&#8217;s how we do it:<\/p>\n\n\n\n<ol><li>Create a detailed plan<\/li><li>Execute<\/li><li>Analyze the data<\/li><li>Learn<\/li><li>Improve the plan<\/li><li>Execute<\/li><\/ol>\n\n\n\n<p>And on it goes.<\/p>\n\n\n\n<p><strong>That&#8217;s actually the &#8220;secret&#8221; behind reaching even the most ambitious targets.<\/strong><\/p>\n\n\n\n<p>Long story short, <strong>their most important keyword grew from the middle of the second page all the way up to position 1:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1930\" height=\"800\" src=\"https:\/\/i0.wp.com\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/buy-intent-keyword-1.png?fit=1200%2C497&amp;ssl=1\" alt=\"buyer intent keyword\" class=\"wp-image-3163\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/buy-intent-keyword-1.png 1930w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/buy-intent-keyword-1-744x308.png 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/buy-intent-keyword-1-1200x497.png 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/buy-intent-keyword-1-420x174.png 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/buy-intent-keyword-1-768x318.png 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/buy-intent-keyword-1-1536x637.png 1536w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/buy-intent-keyword-1-640x265.png 640w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/buy-intent-keyword-1-750x311.png 750w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/buy-intent-keyword-1-1140x473.png 1140w\" sizes=\"(max-width: 1930px) 100vw, 1930px\" \/><\/figure>\n\n\n\n<p><strong>On top of that, you can see it&#8217;s a &#8220;buy&#8221; intent keyword, which means it has a very high Conversion Rate<\/strong>.<\/p>\n\n\n\n<p>So, in the end we reached both of the targets.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>How? We focused only on things that deliver results.<\/p><\/blockquote>\n\n\n\n<p>As a result, we increased the position for specific keyword quite significantly.<\/p>\n\n\n\n<h3>Latest Update<\/h3>\n\n\n\n<p><strong>As of this point, we have worked with the client for more than 15 months <\/strong>and we <strong>have gone through 2 significant growth cycles<\/strong>, and few technical issues with the page. <strong>Along the way SEO strategy has been adjusted <\/strong>and at this point, <strong>the page is growing faster than ever before:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2459\" height=\"1321\" src=\"https:\/\/i1.wp.com\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/GA-screenshot-with-notes-1.png?fit=1200%2C645&amp;ssl=1\" alt=\"\" class=\"wp-image-3153\" srcset=\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/GA-screenshot-with-notes-1.png 2459w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/GA-screenshot-with-notes-1-744x400.png 744w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/GA-screenshot-with-notes-1-1200x645.png 1200w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/GA-screenshot-with-notes-1-420x226.png 420w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/GA-screenshot-with-notes-1-768x413.png 768w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/GA-screenshot-with-notes-1-1536x825.png 1536w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/GA-screenshot-with-notes-1-2048x1100.png 2048w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/GA-screenshot-with-notes-1-640x344.png 640w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/GA-screenshot-with-notes-1-750x403.png 750w,  https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2020\/06\/GA-screenshot-with-notes-1-1140x612.png 1140w\" sizes=\"(max-width: 2459px) 100vw, 2459px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Obviously, the client was really happy about the work we did.<\/p><\/blockquote>\n\n\n\n<p>So, what&#8217;s our secret and <strong>how do we over-over deliver?<\/strong><\/p>\n\n\n\n<p>Drum-roll..<\/p>\n\n\n\n<h2>How to over-over deliver<\/h2>\n\n\n\n<p>Actually, this is something I shouldn&#8217;t explain.<\/p>\n\n\n\n<p>It&#8217;s really really simple.<\/p>\n\n\n\n<p>Don&#8217;t be an as*hole.<\/p>\n\n\n\n<p>That&#8217;s actually all it takes.<\/p>\n\n\n\n<ol><li><strong>Do more than you promised<\/strong><\/li><li>You promised &#8211; results. So, <strong>do what it takes to deliver results<\/strong><\/li><li>When you need to create more content or deliver better results &#8211; <strong>just do it<\/strong><\/li><li>What&#8217;s also important &#8211; <strong>set boundaries<\/strong>. There will be times when client will ask to deliver more than you promised, sometimes you will need to deliver what&#8217;s necessary to grow without extra charge, and sometimes that, of course, will cost extra.<\/li><\/ol>\n\n\n\n<p>In short, do more than the client expects.<\/p>\n\n\n\n<p>In the long run, it always pays off \ud83d\ude09<\/p>\n\n\n\n<h2>Wrapping Up<\/h2>\n\n\n\n<p>So, now you know how we set goals together with our clients, how we achieve the results and how we over-over deliver on what we promised.<\/p>\n\n\n\n<p>In a nutshell, you plan, execute, analyze the data and focus on what works the best.<\/p>\n\n\n\n<p>Straightforward, huh?<\/p>\n\n\n\n<p>That&#8217;s actually, all it takes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>So, I hope this helps to see that we are <strong>the best in the business to achieve YOUR targets<\/strong>.<\/p><\/blockquote>\n\n\n\n<p>And you know you are in good hands if you choose to trust us your company&#8217;s growth.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>So, what&#8217;s next?<\/strong><\/p>\n\n\n\n<p>Let&#8217;s see if we can help to achieve your company&#8217;s targets.<\/p>\n\n\n\n<p><a href=\"https:\/\/marketmegood.com\/blog\/book-a-free-seo-consultation\/\">Schedule a call here.<\/a><\/p>\n\n\n\n<p>Cheers,<\/p>\n\n\n\n<p>Helvis Smoteks<\/p>","protected":false},"excerpt":{"rendered":"<p>Finding an agency that you can trust and you know will deliver results is never easy. Never&#8230; In 99% of the cases, most of the marketing agencies that promise to deliver results &#8211; won&#8217;t live up to client&#8217;s expectations. That&#8217;s just the reality. So, this is the story about how we did 2 things: 1. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How We Reached Client&#039;s Targets - Ranked 1st for Their Top Keyword and 3x Site&#039;s Traffic<\/title>\n<meta name=\"description\" content=\"Case study how we developed an SEO strategy that ranked the page 1st for a competitive keyword and tripled site&#039;s traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketmegood.com\/blog\/seo-case-study-4\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How We Reached Client&#039;s Targets - 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