You might ask me: \u201c<\/span>Why then I should read another one post on email outreach if the topic has been covered hundred of times before?<\/span><\/i>\u201d<\/span><\/p>\n Good question!<\/span><\/p>\n Yes, it is somewhat hard to invent something new regarding email outreach. However, the secret of a successful email outreach is in an accuracy of activity breakdown.<\/span><\/p>\n In other words, this <\/span>guide\u2019s<\/span> aim is to show you a step-by-step process of how to do email outreach fast and resultative.<\/span><\/p>\n I would like to give you a few definitions of what outreach is according to the sources I could find on the internet. Afterwards, I will share my thoughts about it.<\/span><\/p>\n Here is what I found at <\/span>searchenginepeople<\/span><\/a>:<\/span><\/p>\n \u201c<\/span>Outreach is a way to increase exposure beyond traditional search engine optimization and social media engagement. It is an active form of marketing that takes both time and effort…<\/span><\/i>\u201d<\/span><\/p><\/blockquote>\n Neil Patel once <\/span>said<\/span><\/a>: <\/span><\/p>\n \u201c<\/span>Outreach is what you do when you reach out to people via email, social media or even in person to ask them to share, promote or simply look at your blog posts.<\/span><\/i>\u201d <\/span><\/p><\/blockquote>\n From my perspective, outreach is the process of reaching out other people related to your niche to introduce them to your content or brand. One of the main priorities of outreach is getting a backlink.<\/span><\/p>\n Nothing more, nothing less.<\/span><\/p>\n Now let\u2019s dive into the outreach.<\/span><\/p>\n Outreach is not the thing you can do in a rough-and-ready manner. It needs some preparations first.<\/span><\/p>\n Let me ask you a couple of questions.<\/span><\/p>\n I can predict your reply. It will be \u201cNO.\u201d And I know why.<\/span><\/p>\n Nobody wants to deal with an unknown person. And it seems ridiculous to reply to the messages that have nothing in common with the niche you work in.<\/span><\/p>\n So, it is essential for you to make your persona recognizable. Source<\/span><\/a><\/p>\n Everything is built on trust. It means you should create accounts on social media channels like Facebook, Twitter, LinkedIn, and Google+. Try to make each account full of your personal information (interests, hobbies, achievements.) The more facts your target knows about you, the more chances you\u2019ll get a reply.<\/span><\/p>\n Another advice I suggest you to follow is creating a list of your guest publications. It will help you earn some credibility (it is in the case if you do guest post publications often.)<\/span><\/p>\n Well, it looks like your social media profile is ready. Now let\u2019s speak about the niche you work in and your target audience.<\/span><\/p>\n You know that outreach is a perfect way to grow a business. It is suitable to use this strategy within any niche you work in. However, there are still some differences in the approach for outreach that are based on the niche you refer to.<\/span><\/p>\n You might think \u201c<\/span>What is the most notable difference in the outreach strategy if it could be used whatever niche I work in?<\/span><\/i>\u201d<\/span><\/p>\n The main difference is in the way of crafting email templates for a particular outreach. You can\u2019t use the same template scheme everywhere. It requires an in-depth analyses of the niche you run your business.<\/span><\/p>\n Let\u2019s say you are an owner of an agency that is specialized in Digital Marketing. On the one hand, the niche is identified as Digital Marketing; on the other hand, Digital Marketing is a generic concept. It involves sub-directions.<\/span><\/p>\n If you ask Google something like \u201ctypes of digital marketing\u201d, you\u2019ll see this: Digital Marketing includes such directions as SEO, PPC, Content Marketing, etc. I strongly recommend you to to decide in which direction would you like to move your outreach campaign. It will help you identify a target audience to reach out to.<\/span><\/p><\/blockquote>\n Once you\u2019ve chosen the niche you want to operate in, it will be easier to find your target audience.<\/span><\/p>\n I want to suggest you start a search using <\/span>social media channels<\/b> first.<\/span><\/p>\n Now, let me show you how to do it. Let\u2019s start with <\/span>Twitter<\/b>.<\/span><\/p>\n For example, put a query \u201ccontent marketing\u201d and go to \u201cpeople\u201d tab: Here you can see the relevant people (influencers) and communities (companies) where you will be able to find outreach opportunities.<\/span><\/p>\n LinkedIn<\/b> works excellently. Do the same steps as I described above and get the results: Obviously, social media channels can help you a lot with finding outreach opportunities. However, this way of search doesn\u2019t promise you that you will get the exact people you need. How do you know for sure that they would be interested in the service you are going to offer them?<\/span><\/p>\n Right you are! You can\u2019t do outreach randomly. You must be sure that you\u2019re reaching out the right and relevant people.<\/span><\/p>\n The best way to avoid \u2018wrong contacts\u2019 is to search them with the help of your primary competitors. No, it doesn\u2019t mean that you should ask your competitors to borrow you a bunch of their customers. It says you should do your personal research taking this into consideration.<\/span><\/p>\n Well, let\u2019s get to the meat.<\/span><\/p>\n Searching outreach opportunities using your competitors is easy to manage. Here you will need Google and a few additional tools.<\/span><\/p>\n The first step is to go to Google and put a query you are interested in the most. As a rule, the best way to describe the process is via a visual example. Now let\u2019s do this research together.<\/span><\/p>\n For instance, you\u2019ve just published a comprehensive guide on a keyword research, and you want to push it up to top10 Google results. The task seems hard to accomplish. Likely, with the right outreach campaign, you can do this.<\/span><\/p>\n So, go to Google and put a query that is related to the topic of your piece of content. As you guessed, the query will be \u201ckeyword research\u201d: Google suggests a few pretty good competitors\u2019 posts. Believe it or not but these two posts will help you do a successful outreach.<\/span><\/p>\n But how to get those opportunities?<\/span><\/p>\n With the help of <\/span>checking backlinks<\/span><\/a> using Ahrefs.<\/span><\/p>\n The only step you will have to do is put a competitor\u2019s link right into Ahrefs Site Explorer tool and go to a backlink report: (Ahrefs puts the link right to a Site Explorer tool automatically)<\/span><\/p>\n You can see that this competitor\u2019s post has 5.91K backlinks for the whole period of time. There is no need in discovering all of them. The significant part of them is outdated and has no potential value for you. I recommend you to filter down the results by setting the date of publication you are interested in, and language (I choose English.) Here I decided to get the results for the past year. You can see that now we have 1,456 backlinks. The next step is to review each link manually to find potential prospects.<\/span><\/p>\n Now when you have a full range of backlinks to work with, it is time to process data. Please, note that a backlink can give you just a small piece of the information about a person you want to reach out to. You will get only the name and a current position this person holds. Unfortunately, it is not enough for contacting the person.<\/span><\/p>\n Your aim number one is to get a full, detailed information about the recipient you need to contact. This information includes some background aspects of work, hobbies, and a personal email address. My experience has proven me that the process of finding one\u2019s private email address is the toughest part at the outreach \u201cpre-phase\u201d. I want to start with highlighting this stage first.<\/span><\/p>\n Finding one and only email address for any recipient is essential. And here is why.<\/span><\/p>\n When you don\u2019t do proper research for finding a correct email address, you get the following notification from Mail Delivery Subsystem: You can ask me \u201c<\/span>what is the main issue with the email address I found?<\/span><\/i>\u201d<\/span><\/p>\n The reason for this issue is simple – the person might change his or her place of work and the email address is no longer available.<\/span><\/p>\n To avoid a wrong email address, check the information about a current place of work on LinkedIn: Furthermore, you can find a correct email address here as well: Despite the fact of the usefulness of the search via social media channels, it is not always resultative in terms of finding email addresses. Not everyone shows off email info on LinkedIn.<\/span><\/p>\n Likely, there are different tools for the email hunt that you can utilize. Hence, I would like to share my favorite tools with you.<\/span><\/p>\n ContactOut<\/span><\/a> is a convenient tool with a Chrome extension that helps you get email address right from LinkedIn in a single click. <\/span><\/p>\n Findthat.email <\/span><\/a>and <\/span>Voilanorbert<\/span><\/a> are the tools that I use if I have a huge problem in finding email addresses. And the last one helper that I use is Rapportive – a Chrome extension that shows email\u2019s validity.<\/span><\/p>\n Entrepreneurs get hundreds of messages every day. Literally, it is one hell of a thing to make your recipients open, read, and reply the message. You can nothing about it except of crafting an outstanding and personalized email template.<\/span><\/p>\n Before I explain you how to create good email templates, let\u2019s review the bad ones first.<\/span><\/p>\n Maybe I don\u2019t understand something, but from my viewpoint, it is nonsense to avoid using recipient’s name. Instead of the name, you see only links that the sender wants you to click. Don\u2019t do this!<\/span><\/p>\n A catchy subject line shouldn\u2019t be something like this:<\/span><\/p>\n Don\u2019t create a subject line with capital letters. Don\u2019t overuse the emojis. It sucks.<\/span><\/p>\n First of all, make sure that a subject line is personalized or simplified. Here is what I am talking about: To make it interesting for the other person, you would need to grab their attention.<\/p>\n And the best way to do that is by reading their article where you want your backlink to be added, and by suggesting a relevant section.<\/p>\n I studied what the recipient prefers to do in his free time and combined it with his primal activity. Such an unconventional approach.<\/span><\/p>\n And simplified subject lines that have nothing special but a direct idea of the message: Then I wrote exactly where they should add my link.<\/p>\nFair to Ask “What Is Outreach?”<\/h2>\n
Basic Preparations<\/h2>\n
\n
\n![\"media-20171023\"](\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/10\/media-20171023.png\")
\n<\/span><\/p>\n– Move within your niche<\/h3>\n
\n![\"2\"](\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/10\/2-744x426.png\")
\n<\/span><\/p>\n– Find your target audience<\/h3>\n
\n![\"3\"](\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/10\/3-744x414.png\")
\n<\/span><\/p>\n
\n![\"4\"](\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/10\/4-744x477.png\")
\n<\/span><\/p>\nHow to Find Outreach Opportunities in a Flash<\/h2>\n
– Google research<\/h3>\n
\n![\"5\"](\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/10\/5-744x548.png\")
\n<\/span><\/p>\n– Backlink research<\/h3>\n
\n![\"6\"](\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/10\/6-744x368.png\")
\n<\/span><\/p>\n
\n![\"7\"](\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/10\/7-744x345.png\")
\n<\/span><\/p>\nWork with Data You Have<\/h2>\n
– Hunt for correct email addresses<\/h3>\n
\n![\"8\"](\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/10\/8-744x359.png\")
\n<\/span><\/p>\n
\n![\"9\"](\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/10\/9.png\")
\n<\/span><\/p>\n
\n![\"10\"](\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/10\/10-744x460.png\")
\n<\/span><\/p>\nCreate personalized email templates<\/h3>\n
\n
Absence of a recipient\u2019s name<\/span><\/h4>\n<\/li>\n<\/ul>\n
![\"11\"](\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/10\/11.png\")
<\/p>\nThe weird or complicated subject line<\/span><\/h3>\n
![\"12\"](\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/10\/12.png\")
<\/p>\nNow, let me show you what you should do when crafting email templates.<\/span><\/h3>\n
\n![\"13\"](\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/10\/13.png\")
\n<\/span><\/p>\n
\n![\"14\"](\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/10\/14.png\")
<\/p>\n
![\"15\"](\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/10\/15-744x454.png\")
<\/p>\n![\"16\"](\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/10\/16-744x214.png\")
![\"17\"](\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/10\/17-744x318.png\")
<\/p>\n![\"18\"](\"https:\/\/marketmegood.com\/blog\/wp-content\/uploads\/2017\/10\/18.png\")