{"id":1,"date":"2017-02-12T11:42:28","date_gmt":"2017-02-12T11:42:28","guid":{"rendered":"https:\/\/marketmegood.com\/blog\/?p=1"},"modified":"2020-06-15T22:13:05","modified_gmt":"2020-06-15T22:13:05","slug":"content","status":"publish","type":"post","link":"https:\/\/marketmegood.com\/blog\/content","title":{"rendered":"Content Analysis and How Optimization Can Double Blog’s Traffic – An Epic Revelation"},"content":{"rendered":"

Ever wonder how blog’s keep growing their traffic? We made a discovery that shows how proper content analysis can double your blog’s traffic.<\/p>\n\n\n\n\n\n\n\n

We took one of our client’s blogs and spent less than an hour optimizing each post.<\/p>\n\n\n\n

The outcome was unbelievable.<\/p>\n\n\n\n

\n\n\n\n

What Content Analysis Can Do For You<\/h2>\n\n\n\n

Before we start – I will show you what was the outcome of the content analysis.<\/strong><\/p>\n\n\n\n

\"Content<\/figure><\/div>\n\n\n\n

We managed to nearly double blog’s traffic in 40 days.<\/p>\n\n\n\n

As you can see there wasn’t much of a growth going on at this site before. Then we took over and nearly doubled the visitor amount.<\/p>\n\n\n\n

\"Blogs<\/figure><\/div>\n\n\n\n

The best part is, we optimized only 11 articles from the total of 79.<\/p>\n\n\n\n

Pretty amazing right, if we take into account that by optimizing 16% of the site’s content we increased the traffic by 61%.<\/p>\n\n\n\n

Where to Start the Content Optimization<\/h2>\n\n\n\n
\"Content<\/figure><\/div>\n\n\n\n

You will need to set up a thing or two to get started, just so we are on the same page this is what you will need:<\/p>\n\n\n\n

  1. Google Analytics – An Awesome video<\/a> how-to piece.<\/li>
  2. Search Console – Sweet video guide<\/a>;<\/li>
  3. Google KeyWord Planner<\/a> – You will need to set up your first add to access the functionality (you can stop that straight after).<\/li><\/ol>\n\n\n\n

    And you are good to go.<\/p>\n\n\n\n

    For more actionable data you will need to wait a bit for Search Console & Analytics to collect information that can be categorized as reliable. <\/p>\n\n\n\n

    \n

    Step #1 \u2013 Content Optimization With Google Search Console<\/h2>\n

    Before we start: <\/b>Just so we are on the same page, I need to make sure you have Google Search Console set up & ready. This <\/a>video guide will get you there.<\/p>\n

    \"content<\/a><\/figure><\/figure>

    <\/p>\n

    After that\u2019s done \u2013 you will need to wait a while before the data is imported.<\/p>\n

    For those already familiar with the Search Console \u2013 congrats, that was the most complicated part of this process.<\/p>\n

    Here\u2019s the part where you will learn how to find the keywords which will bring the most traffic, for each of your posts.<\/b><\/p>\n

    Step 1<\/h3>\n

    Head over to Search Traffic (1) > Search Analytics (2)<\/em>.<\/p>\n

    \"Google<\/a><\/figure><\/figure>

    <\/p>\n

    There you will be able to see:<\/p>\n

      \n
    1. The queries by which people find you<\/li>\n
    2. All your pages<\/li>\n
    3. Countries<\/li>\n
    4. Device usage (Desktop, mobile or tablet)<\/li>\n
    5. Search Type (web, image or video)<\/li>\n<\/ol>\n

      Step 2<\/h3>\n

      Select all the necessary metrics (1) \u2013 in this case, we selected all four.<\/p>\n

      \"Search<\/figure><\/figure>

      <\/p>\n

      <\/p>\n

      Then click on pages (2) to see the site\u2019s content neatly organised.<\/p>\n

      Step 3<\/h3>\n

      In this case, you will need to organise all the pages according to the clicks (1) \u2013 a.k.a according to the traffic.<\/p>\n

      \"Keyword<\/figure><\/figure>

      <\/p>\n

      <\/p>\n

      Then, go ahead and click on one of the articles (2).<\/p>\n

      As an example, we will select the \u201cniche-sites-case-studies\u201d<\/em> post we optimised exactly one month ago. Let\u2019s try to see if there are already any optimisation opportunities.<\/p>\n

      Step 4<\/h3>\n

      Afterwards, you should click on the queries (1) to see all the keywords by which people can find your article.<\/p>\n

      \"Search<\/figure><\/figure>

      <\/p>\n

      <\/p>\n

      It gets better,<\/b> at the bottom of the page you can export all these queries (2).<\/p>\n

      \"Download<\/figure><\/figure>

      <\/p>\n

      <\/p>\n

      This will give you a CSV file holding a list filled with all<\/b> the keywords that have ever got an impression from a browser.<\/p>\n

      Step #2 \u2013 Analyzing Keyword Opportunities to Rank<\/h2>\n

      Keyword search volume will change over time and your focus keyword might be replaced by a trendier query. KW Planner is here to save the day.<\/p>\n

      \"Google<\/a><\/figure><\/figure>

      <\/p>\n

      Note: <\/b>To access the main functionality of KW Planner you have to set up 1 ad on AdWords. It can be turned off after the signup so you don\u2019t have to worry about getting charged. Quick video guide here.<\/a><\/p>\n

      Now, let\u2019s learn about spotting new traffic opportunities.<\/b><\/p>\n

      Step 1<\/h3>\n

      Head over to Keyword Planner<\/a> and click on Get Search Volume Data and Trends (1).<\/p>\n

      \"Google<\/a><\/figure><\/figure>

      <\/p>\n

      Then, upload the CSV file (2) you got from our friend, the Google Search Console.<\/p>\n

      \"Search<\/a><\/figure><\/figure>

      <\/p>\n

      Optionally you can open up the CSV from Google Search Console and copy the keywords to paste into Google Keyword Planner.<\/p>\n

      Step 2<\/h3>\n

      After you hit \u201cget search volume\u201d, you can organise all the queries according to average monthly searches (1), to see what\u2019s trending at the moment.<\/p>\n

      \"KW<\/figure><\/figure>

      And then download the list of all the KWs (2).<\/p>\n

      <\/p>\n

      Top Secret Step<\/h3>\n

      This is where the magic happens<\/strong>.<\/p>\n

      I have created an amazing Google Sheet that identifies content optimization opportunites for you automatically<\/strong>!<\/p>\n

      <\/div>\n

      All you have to do is copy and paste!<\/p>\n

      \n
        <\/ol>\n

        At the moment you should have two CSV files:<\/p>\n<\/div>\n

          \n
        1. One from the Search Console with the data from your website.<\/li>\n
        2. Another from the Keyword Planner with Google\u2019s search volume.<\/li>\n<\/ol>\n
          \"Content<\/figure><\/figure>

          <\/p>\n

          <\/p>\n

            \n
          1. Copy paste your Search Console data in the second sheet (1).<\/li>\n
          2. And the info from Keyword Planner goes in the third sheet (2).<\/li>\n<\/ol>\n

            Step 4<\/h3>\n
            \"Keyword<\/figure><\/figure>

            After that\u2019s done, head over to the first sheet where you will see the chart with similar looking data-

            In this case, you can see the following:<\/p>\n

              \n
            1. Which keywords have the highest search volume<\/li>\n
            2. And which queries bring blog.Linkody the most traffic<\/li>\n<\/ol>\n

              At the beginning of a blog post\u2019s life cycle, keywords that bring the most traffic and have the highest search volume rarely match.<\/p>\n

              And when we look at our blog the query that brings the most clicks is not always the keyword we originally tried to optimise for.<\/p>\n

              This is the optimisation opportunity you should be looking for.<\/b><\/p>\n

              You should generally target the query you find with the highest clicks as your focus keyword.<\/p>\n

              But also keep in mind that it\u2019s worth investigating whether there is a potential to rank for keywords with a bigger search volume.<\/p>\n

              Note:<\/b> 99% of the time high search volume means high difficulty to rank.<\/p>\n

              The probability to rank, for the keywords with the highest search volumes increases with time as your blog post matures by accumulating backlinks.<\/p>\n

              You can also give it a further boost by making significant updates to the content.<\/p>\n

              Nevertheless, be realistic about your chances to get organic traffic from high-end queries.<\/p>\n

              Step 4<\/h3>\n

              In our example above most of the clicks were generated by the keyword \u201cniche website examples\u201d<\/em> so we will select this as our focus keyword.<\/p>\n

              After checking the blog post, we realised that this specific term appears in the article only once.<\/b><\/p>\n

              That means there is great opportunity to optimise for this keyword with some simple on page SEO tweaks.<\/p>\n

              It\u2019s also important to find 3-4 LSI keywords<\/a> (semantic keywords) as well.<\/p>\n

              Then you want to sprinkle these keywords throughout your article along with your target keyword.<\/p>\n

              To find LSI keywords run a Google search for the selected focus keyword, scroll to the bottom of the page (1) and you will see the related searches (2).<\/p>\n

              \"LSI<\/a><\/figure><\/figure>

              <\/p>\n

              Step #3 \u2013 On Page SEO Optimization<\/h2>\n

              Once we know the focus keyword and LSI keywords for the specific post, it\u2019s time to optimise the post.<\/p>\n

              \"SEO<\/a><\/figure><\/figure>

              <\/p>\n

              Step 1<\/h3>\n

              Head over to your blogging platform and find the post you want to optimise.<\/p>\n

              In this example, we will be using WordPress.<\/p>\n

              Step 2<\/h3>\n

              We prepared a checklist for you to know how SEO on-page optimisation should happen. It\u2019s 9 steps \u2013 take one step at a time and do the following for each of your posts:<\/p>\n

                \n
              1. The headline should start with (& include) the focus keyword (make sure the headline is under 70 characters).
                \"H1<\/figure><\/figure><\/li>\n
              2. Add a clickbait KW to your Headline \u2013 best, epic, awesome, deal of the year\/month, use [] or (), etc.
                \"click<\/figure><\/figure><\/li>\n
              3. Make sure there is an image in your post with the focus keyword as the alt-tag
                \"Img<\/figure><\/figure><\/li>\n
              4. Drop your focus KW in the first paragraph.
                \"first<\/a><\/figure><\/figure><\/li>\n
              5. Add 3-4 similar LSI keywords in the content.\n