Every forward-thinking marketer knows that traditional marketing is losing its power by every minute. We are not an exception. Over the years we have witnessed the rising power of content marketing through our clients in various industries.
Therefore, we feel that forwarding this message to our readers is of great importance.
Through our work, we have noticed that many businesses view content marketing as a daunting task.
And there is no wonder why.
Content marketing is a commitment, not a campaign. The amount of time and effort this commitment usually takes can be scary – we get it. But at the same time, it can reap great rewards.
More visitors on your site also means more revenue as more impressions, signups, and purchases are made.
And driving organic traffic to the content that potential customers are interested is our specialty! This is the approach we have tested over and over again and it hasn’t let us down a single time.
But how do you capture more traffic in the times where everybody is creating content and the competition is fiercer than ever?
With SEO, of course!
Through this SEO case study, we want to show you the true power of content marketing. In particular, the process that let us increase our client’s organic traffic by 550% in 9 months.
Before we dive in, you should know that every industry is different. Therefore, every campaign and niche will have its own unique nuances. However, the main idea always stays the same. Create customer-focused content and double down on the most powerful SEO tactics to market the content.
Now that you know what we are all about, let’s see how great results are born!
Sharing Our Clients Vision
Before starting any significant work, thorough preparation must be done. This is extremely important, therefore, we will reveal how we prepare for success.
The first thing that we always do to ensure that we can deliver SEO success to our client is really simple.
Communication is the key.
You must have a complete understanding of your client’s goals to deliver results. Therefore, the first thing we do is understanding our client’s business.
All of our digital growth strategies are carefully planned and executed. And the first steps are always the most important ones.
Without having a full picture, it is going to be impossible to see where you are going.
For this reason, we have perfected our processes to deliver us the right information every single time. Since this is an extremely important piece that contributes to the successful outcome of the growth strategy, we will go over the key things that we do to align our vision with our client’s goals.
The Starting Point
Over the course of three meetings, we will fully understand where our client is right now, where they are going, and how we can help to achieve their goal.
The first meeting is focused on acquiring answers to these crucial questions.
- What are the company’s business goals for the next half-year;
- Are the goals realistic and achievable;
- Who is their buyer persona;
- What is their customer lifetime value.
Knowing this allows us to know if the partnership can be successful.
In the case of our client, we learned that their goals were ambitious. They wanted to grow their traffic from 2k to 10k visitors per month in one year. That’s 500% traffic increase!
To understand if their goals were realistic, we got our hands dirty with extensive research. This means hours of getting to know their business, buyer personas, competitive landscape, what was already done, and where we could improve.
What we got in return is an already suspected confirmation that their goal is reachable. While it still seemed like an ambitious goal to aim for, we knew that with the right strategy it wasn’t something out of our reach.
At this point, we were certain that our collaboration would bring more business to the table for our client. This is exactly what we are looking for!
Without any further thought, we started the preparation for the second meeting.
The Second Meeting – Preparing The Right Growth Plan
The second meeting is all about mapping out the potential that we could tap into for our client. This means creating a digital-growth proposal draft.
When we started working with our client, they already had some content under their brand. As it is with most of our new clients, the content was a bit messy and could use some freshening up. With all of that in mind, it still generated about 2’000 visitors per month from organic search.
So, only 8’000 more to go until the goal is reached?
After all of our research, we knew that on average a polished, optimized, and value-packed blog post could bring our client about 130 visits a month. That meant that we would need to create 64 unique-content pieces within a year to achieve the growth our client wanted.
Here’s how our plan from month to month looked like to get those 10 000 a month:
|Month||Visitors||How much in %|
So every month we need an increase of 17.5%.
In this case, the strategy was to double-down on creating quality content focused on the needs of potential customers.
The end goal for us is always the same – we make sure that our proposal achieves our client’s goals and is profitable to their business at the same time.
If the answer is yes, and in this case it was, we proceed with the final phase of preparation work.
The Third Meeting – Master Plan
The preparation for the third meeting is always massive. All the information that we learned now needed to be interpreted into action steps and results.
So, we got buried in work again.
We mapped out what needed to be done each week over the 12 month period to achieve the results we wanted. Over the years we have found that mapping out every detail is imperative to achieving results.
We will share the general focus points of our growth strategy:
- Take advantage of “low hanging fruit”.
- Focus on creating value-driven content.
- Secure a handful of strategic links to important pages.
- Build up authority and aim for higher-value opportunities.
Even though the plan we created was detailed, it was straight forward. It showed the way to achieve a 500% increase in traffic in just 12 months.
So, in short – we learned the vision of our client, created a detailed plan of how to achieve it, landed the client and started the work.
What Happened Next?
Since we had already mapped out all of the details as part of the preparation work, it was easier for us to grow the momentum. Everything we did was planned and timed in a strategic way.
The experience that we had from years of working with digital growth strategies over different industries was of great use.
That being said, we did achieve the set goal…
In 8 months!
We already achieved the goal at the beginning of October. And we had four more months to go!
How we did it?
Honestly, this is a result of hard work and patience.
The first thing we focused on was the opportunities with low competition and decent traffic value.
We created first-class content targeting specific SERPs.
And it worked like a charm! In combination with strategic link building and optimization we were able to rank those posts on the first pages of many SERPs. Here is one of the early posts that we published.
By October it brought us 764 unique pageviews! That’s 587% more than the average expected of 130!
And there’s more.
Some of the articles were going over the roof with bringing in organic traffic.
And the organic traffic is growing by days, not months!
In this case content was driving our SEO success. Creating quality content is always a sound strategy but you have to think long-term to win the game. We always maintained a sharp focus on SEO. Every page we created was aimed to achieve the best results and the best SEO tricks helped us to achieve the goal!
Over time, this strategy helped us to establish a solid baseline of authority and now we are able to compete for higher-value search terms.
Another part of our strategy that brought us significant results is targeting a group of related keywords instead of a single keyword.
The top post that we created (the one that brought us over 1.5k organic traffic in October) is currently ranking for 2.8k keywords…
Along the way, we analyzed every activity that we performed. And of course, we had to adapt our strategy to what was bringing us the best results.
Within 2 to 3 months we knew exactly what were the activities that were bringing us the most results.
And we doubled-down on them!
As a result, we raised our client’s traffic by more than 500% in just 8 months. Obviously, this had a huge impact on their business. The client was more than happy with our work.
For one, we achieved the promised results and delivered more than was expected from us.
All of our knowledge was implemented into a unique strategy for our client to bring the results that we did!
And secondly, never forget the importance of communication. Even though our strategy was working perfectly, we communicated with our client about every little detail to ensure that everything goes smoothly.
So, in short, we have showed you how we achieved our success. The main message of this case study was to show you how content marketing can be a tool of great efficiency. That, of course, is in combination with communication, best SEO techniques, and team work with years of knowledge shared within our team.
Wrapping Up This SEO Case Study
The results that we shared with you clearly highlight the power of content marketing. Now you know what it takes to achieve great results.
We are sure you have heard this before but we can’t stress this enough. The key to success has always been in the simple action of planning, executing, analyzing, and focusing on what brings results.
It’s that easy!
This strategy in combination with being true to yourself and clients will bring you to the top of the best.
We hope that our case study inspired you to act. Furthermore, we strongly suggest to all of the business owners to learn the true capacity of your business through the untapped potential of content marketing.
You will never know for sure once you open the door and test what happens!
And we speak from experience – it does work!
Do it correctly, and you will be surprised about the amount of new business leads it will generate.
That being said, we hope that through this case study you saw that our polished approach makes us the best in the business. Therefore, we want to make sure that you know you will be in good hands if you choose to trust us with growing your business through digital growth strategies.
Let’s see if we can help to achieve your company’s targets.