There are more than 2 million blog posts published every day. If you are thinking about starting your own blog, you know it won’t be easy. On top of that, if you are looking to start a beauty blog, you know by simply looking around you on Instagram and YouTube, that beauty blogs are all the rage and you’d have some stiff competition. We do not want to sugarcoat things for you, but we are also here to help you.
If you were interested in beauty and fashion, then planning your individual beauty blog could be an excellent method to convert your enthusiasm into earnings. Beauty blogging is currently a saturated niche. Still, with the correct kind of website, unyielding work, and your individual spin on beauty tips and know-how, there is the possibility to make it big. So, now, how do you start a beauty blog?
Let us look at through the process of making beauty blogs through the following steps.
Discover Your Niche
Before you can start a beauty blog, you need to find your niche. Do you have a specific skin complexion, feature or type you would prefer offering advice on? Maybe you have specific skills or want to concentrate on a specific kind of product?
There is a variety of diverse sub-genres under the general term of beauty blogs that includes cosmetics, hair, and nails. To have a specialty in something helps you stand out among the crowd and also attract the right audience, who are more prone to come back to your blog over and over again.
If you want to talk about many kinds of products, then that is awesome as well, but try to think about how you can stand out even then and attract readers. Your style of photography and writing are some tools that you can apply to display your personality.
Figure out how you want to proceed, what is the difference you can offer after researching other beauty bloggers. Do not be tempted to mimic what they are doing because that way, you are more likely to create a disloyal fanbase (unoriginal content does not equate to a robust fanbase).
Pick a Website Platform
It is a challenging time for people when choosing a web platform if they don’t have any prior experience with website platforms.
Yet, we highly promote WordPress as your website platform for beauty and health blogs because, quite honestly, we believe WordPress is by far the most suitable alternative accessible. Here are just a several causes why:
WordPress Is Completely Free: WordPress is a completely free open-source CMS (content management system), presenting it as an excellent option for bloggers.
Simple to Use: WordPress is not easy for beginners but you don’t need to fret since there is a massive international community of WordPress users from where you can obtain guidance and information.
Extremely Agile: WordPress is very easy to customize according to your personal preferences.
You Own the Blog: Unlike several of the hosted platforms for website builders out there, you own your WordPress website completely once you have created it.
Buy a Domain and Hosting Name: If you prefer WordPress, you will require your personal hosting to control the WordPress software. Do not worry because it might look complicated but is actually not and you do not need to be an expert to set it up.
For a new beauty blogger, we suggest Bluehost because:
- It is affordable because you will just pay a small amount of money every month and then you get a domain name for free.
- It is easy to use as Bluehost makes it simpler to download WordPress and provide you custom dashboard, which is especially useful.
Start a Beauty Blog in Under 20 Minutes
Bluehost will provide you a complimentary domain name, but you will nevertheless require to determine which domain to apply.
Designing the ideal domain name for new beauty blogs can be stressful. You need a name that becomes instantly recognizable for your readers in your niche. Undertake brainstorming keywords for beauty that could highlight your domain. Then apply a generator for a domain name to develop possible names.
Once you have acquired your hosting and domain program, you will subsequently move onto selecting a theme that is suitable for beauty blogs. And be sure to set up a coming soon page and establish an audience even before the website itself goes live.
Choose a Theme for Beauty Blogging
Your WordPress website’s theme manages how your blog looks, so when creating your website your theme should reflect your blog and your personality.
When Bluehost downloads WordPress, it applies the default theme of WordPress. Nevertheless, when you start a beauty blog, downloading a beauty blogging particular theme is suggested.
A beauty theme will make sure your website resembles a beauty blog and has all the fundamental design components that a website like this may require. You can then modify the theme to match your branding by customizing the images, colors, etc.
There is a series of premium and free WordPress themes that you can choose from. Ashe by WP Royal is an awesome open WordPress theme for beauty blogging that you can install for free. Features of Ashe include:
- Full-screen slider
- Choice of page layouts
- Theme customizer
- Space for banner ads and promo boxes
- Support from WooCommerce
There is additionally a Pro variant of Ashe ready, providing you the alternative of improving the theme of your website in the prospect as your blog increases.
Download WordPress Plugins
While themes affect the way your beauty blog looks like, plugins help you attach new functionality. When you begin a blog on beauty, there are many WordPress plugins that will look important and you will need to take into account installation to add better functionality to your site. Here are a few good examples:
You can add stunning images to blogs by adding sliders on chosen posts and pages. This helps grab the reader’s attention.
Increase your email list by showing stunning Optin Forms on your pages and posts.
Improve your follower count on Instagram by showing your social media images on your beauty blog.
Beyond these plugins, which are more beauty-centric, there are many other WordPress plugins you can try checking out.
Start Writing and Publishing Your Blog Posts
When you start a beauty blog, there are significant things to contemplate. But creating excellent content should be your topmost precedence. Here are some things that can help you create blog articles that leave a good impression on your readers:
Novel Content: You require to ensure your content is different and endures out from the crowd. Either choose a niche inside the beauty industry to concentrate on or continue with your own exciting take on issues. Your faithful readers will be the people who privately relate to you as a person, so guarantee your personality radiates throughout your article.
Images: Remarkable, high-quality pictures will encourage your followers, make your article look better, and guarantee your articles get the attention it deserves.
Videos: Producing videos of you talking and showing how to apply various beauty products can be a great way to increase your audience count. Design your personal YouTube channel to upload videos and leave links of these videos on your blog.
It is essential that you plan a program to guarantee that you frequently post a mixture of content. Once your blog is live, promote it through your social media accounts and through emailers. This will assist you to generate consistent and faithful followers for beauty blogs.
Monetize the Blog
Once you have established up your beauty blog, you can now monetize it. There are several ways you can apply to generate income from your blog. Here are a few examples:
Affiliate Marketing
Among the most thriving approaches to earn money from beauty blogs is via affiliate marketing. You can enter appropriate affiliate applications and then advertise their products on your website. Every time you talk about a product, attach an affiliate link to your post or page. When your users click through and buy the product you will receive percentage of the sale.
Amazon Associates is a remarkably simple and probably successful affiliate program. Just make sure you pick high-quality items that you can truly promote, and if not, you stand to lose your audience if they don’t like it or think it is not genuine.
Show Ads on Your Website
Auctioning beauty blogs ad space can be an excellent plan if you are looking to produce repeated monthly returns. Nevertheless, this will simply be a viable alternative once your website is getting lots of traffic.
Ensure that any brand that posts on your blog exhibits your beauty niche. Advertisements are needed to improve your website, and not take away from the user experience of your content and website.
Produce and Retail Your Own Products
If you have an appreciation for design, then producing and marketing your own commodities might be an alternative once your blog is live. A free but premium eCommerce plugin like WooCommerce will allow you to change your blog into a fully-functioning online market. It is important to create a loyal following first as this will provide you with a base for your target market to sell to.
To Sum It All Up
There are many things to think about when you begin a beauty blog. But, if you comprehend the tips and steps discussed in this article, you will be fine on your route to building a prosperous and productive blog.
About The Author
Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies. Social media: Twitter | Facebook | LinkedIn
