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Moving Company SEO Case Study: 11 to 181 Clicks a Day

SEO case study · Moving companies · Local SEO

Moving company SEO case study: from 11 to 181 Google clicks a day

Two moving companies, one in New York and one in Chicago, came to us with a few visits from Google a day. With local SEO, keyword-led service pages and helpful moving content, the New York mover went from 11 clicks a day to 181, and the Chicago mover from 6 to 28.

  • Local services
  • Local SEO
  • Content
  • USA
16×Daily clicks, New York mover11 on 18 Sep 2022, 181 on 22 May 2023
18.2KClicks, New YorkMid September 2022 to late May 2023
4.7×Daily clicks, Chicago mover6 on 14 Dec 2022, 28 on 3 Oct 2023
4.53KClicks, ChicagoJuly 2022 to October 2023

01 · The problem

Local movers, almost invisible on Google

Both clients were smaller moving companies, one in New York and one in Chicago. They did good work but got only a handful of visits from Google a day, while people searching for movers in their city found someone else.

1

A handful of visits a day

The New York mover got 5 to 11 clicks a day from Google. The Chicago mover got 4 to 6.

2

Moving searches are local

People search for movers in their city or neighborhood. Without a strong Google Business Profile and local listings, a mover does not show up where those searches happen.

3

Big directories crowd the results

Moving searches are full of directories and lead-selling sites. A local company needs its own pages to rank next to them.

4

Customers are cautious

Moving means handing your belongings to strangers. People research before they call, so the site has to answer their questions first.

02 · Our solution

Keywords, local SEO and helpful moving content

  1. 01

    Find the keywords movers win with

    We researched the searches people use when they need a mover in each area and built and optimized the pages around them.

    Keyword researchService pages
  2. 02

    Local SEO

    We optimized each company’s Google Business Profile, built local citations and created content for the specific areas each company serves.

    Google Business ProfileCitationsArea pages
  3. 03

    Content that answers moving questions

    A series of blog posts on moving and packing questions. They bring in traffic and show people the company knows what it is doing.

    Blog postsMoving guides

03 · Results

More visits, more inquiries, more bookings

MoverBeforeAfterChange
New York11 clicks (18 Sep 2022)181 clicks (22 May 2023)16×
Chicago6 clicks (14 Dec 2022)28 clicks (3 Oct 2023)4.7×

The clients reported more inquiries and bookings from the extra search traffic.

Search Console chart for the New York mover, 11 clicks on 18 September 2022
New York, start. Search Console: Sunday 18 Sep 2022, 11 clicks.
Search Console chart for the New York mover, 181 clicks on 22 May 2023
New York, eight months later. Monday 22 May 2023: 181 clicks. 18.2K clicks across the period.
Search Console chart for the Chicago mover, 6 clicks on 14 December 2022
Chicago, start. July to December 2022: 633 clicks in total. Wednesday 14 Dec 2022: 6 clicks.
Search Console chart for the Chicago mover, 28 clicks on 3 October 2023
Chicago, later. July 2022 to October 2023: 4.53K clicks. Tuesday 3 Oct 2023: 28 clicks.

04 · Timeline

How it unfolded

  1. Mid 2022Chicago gets 4 to 6 clicks a day from Google, New York 5 to 11.
  2. January 2023New York’s clicks start climbing.
  3. May 2023New York reaches 150 to 180 clicks a day.
  4. October 2023Chicago reaches 28 to 35 clicks a day.

05 · What to copy

What other moving companies can take from this

  1. Get the local basics right. A complete Google Business Profile and consistent listings come before anything else.
  2. Build pages for the areas you serve. People search by city and neighborhood. Give them a page that matches.
  3. Answer moving questions on your blog. Packing, costs and timing questions bring in people who will need a mover soon.
  4. Give it several months. Neither company’s traffic moved much at first. The curve turned after a few months of steady work.
  5. Do not rely only on lead sites. Your own rankings bring inquiries that are not shared with five other movers.

FAQ

Questions about SEO for moving companies

Does SEO work for moving companies?
Yes. In this case a New York mover grew from 11 to 181 Google clicks a day in about eight months, and a Chicago mover from 6 to 28. The clients reported more inquiries and bookings.
How long does SEO take for a moving company?
The New York mover’s clicks started climbing in January 2023 and reached 150 to 180 a day by May 2023. The Chicago mover grew more slowly, from 6 to 28 clicks a day over about ten months.
What is local SEO for movers?
Making sure the company shows up when people search for movers in its area: a complete Google Business Profile, consistent listings on local directories, and pages for the areas it serves.
What are local citations?
Mentions of the business name, address and phone number on other sites, such as local directories. Consistent citations help Google trust that the business is real and where it says it is.
Should a moving company have a blog?
Yes, if it answers real questions about packing, costs and timing. Those posts bring in people who will need a mover soon.
Is it better to buy leads from moving marketplaces?
Leads from marketplaces are often shared with several companies. Your own rankings bring inquiries that come only to you. Many movers use both.
How many visits can a local mover get from Google?
It depends on the city and competition. The New York mover reached 150 to 180 clicks a day, which is about 4,500 to 5,400 a month.
Do you work with movers outside the US?
Yes. We have worked with moving companies in the USA and Australia.
Why are the companies not named?
They prefer competitors not to know who runs their SEO. The screenshots come straight from their Google Search Console.
Do you work with other local service businesses?
Yes. See our small business SEO packages.

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